We’ve said it before, and we’ll say it again: video content reigns supreme when it comes to storytelling, branding, marketing, and driving sales.
As a video hosting and sharing platform, Vimeo is no stranger to the power of video marketing. It’s been an industry icon since 2004, a few months before YouTube even entered the scene. Now, it’s evolving alongside the industry, launching a comprehensive video solution called “Vimeo Marketing” to streamline production for businesses and reactors.
The new offering caters to the growing demand for integrated video marketing tools, facilitating the creation, editing, publishing, hosting, and sharing of video content—all within one platform. Curious about how it works and who it’s for? We’ll share everything you need to know below.
Understanding Vimeo and Vimeo Marketing
In case you’re not familiar, Vimeo is a video hosting and sharing platform most well-known for its high-quality, ad-free content.
Unlike other platforms, part of Vimeo’s appeal lies in its commitment to a clutter-free viewing experience, attracting creative professionals, businesses, and viewers who appreciate its clean design and user-friendly functionality.
Vimeo’s ecosystem allows creators to upload and view video content, and it encourages discovery and community engagement. Compared to YouTube, it’s a bit more of a professional experience for serious creators.
With the introduction of Vimeo Marketing, Vimeo is extending its services to the full scope of video production, offering an end-to-end video solution for users.
As a result, businesses can now use Vimeo to produce professional-quality videos without switching between multiple software applications or platforms.
Vimeo Marketing Features
As you might imagine, the tools within Vimeo Marketing represent a game-changer for video content creators. Let’s break down the key features and how they apply to businesses and creators making videos.
Starting off strong, the new editing environment mirrors the control and precision of professional video editors, with the added convenience of being housed within Vimeo. Users can easily drag and drop video clips, audio tracks, text, and graphics with exact timing.
The new editor also allows for multiple videos or images to be displayed simultaneously in a single frame. Resizing and arranging these media assets is a breeze with a simple drag-and-drop interface.
Once the video’s rough cut has been pieced together, there are additional tools for the finishing touches. Users can upload multiple audio tracks to a single video player, opening up possibilities for descriptive audio, multi-language tracks, and commentary.
Finally, automated closed captioning in seven languages ensures that videos are accessible to a global audience, eliminating the need for manual transcription.
On the integration side, Vimeo Marketing also makes it easier to work with Vimeo content on other platforms. With enhanced YouTube integration, users can publish directly to YouTube, simulcast live events, and access YouTube-specific ad creation templates—all from within Vimeo’s platform.
The Vimeo team has also added Salesforce Marketing Cloud support, and the company expects to release an update to the HubSpot integration by the end of the year. These updates will enable direct access to Vimeo videos from both CRM platforms, simplifying the process of using video within other marketing campaigns.
Video Player Updates
Finally, on the video player side, Vimeo expanded its customization options. The new user interface allows for brand logo incorporation, color updates, and control toggles to enhance the viewer’s experience.
The Solution for Brands
The introduction of Vimeo Marketing is useful for any Vimeo users creating video content, but it may be especially beneficial for brands that are overwhelmed by the complexity of video production. By managing the process in one platform, brands have more control over their video marketing strategy—and fewer hoops to jump through in the process.
Plus, for brands already using Vimeo for hosting and sharing, Vimeo Marketing is a great opportunity to streamline the process and take advantage of new tools to boost each video’s success.
Just keep in mind that a high-quality campaign isn’t all about the editing. To use Vimeo Marketing tools to their full potential, creators should still commit to pre-production and production standards. Without an effective campaign strategy and high-quality videography, there’s only so much Vimeo Marketing tools can help.
Availability and Launch
Vimeo Marketing is currently available for enterprise accounts and some online plans. Specific capabilities are set to launch by the end of 2023.
Ultimately, Vimeo Marketing is an exciting introduction to the video space. Whether brands use it to kick off a new production strategy or streamline existing processes, it’s a great resource to have at your disposal.
Vimeo’s launch also signals that video isn’t going anywhere anytime soon. If you’ve been delaying your own video marketing strategy, this launch is your sign to get started! And remember, we’re always here to help.