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Commercial video production services
Commercial Video Production Services for Paid Media and Campaigns
A full-service commercial production partner for brands running paid media, performance advertising, and campaign creative. One team takes your spot from concept to final cut, then delivers every version your channels need.
Commercial video production services cover everything it takes to get an ad on air and in feed: creative strategy, scripting, casting and locations, direction on set, editing, and the versioned cuts each placement requires. We produce commercials and ad creative for brands that need advertising video production at campaign scale, with one team accountable from the first concept to the final delivered file.
50,000+
Videos produced
4,500+
Brands served
80+
Cities worldwide
Since 2014
Full-service, in-house
Trusted by 4,500+ brands, including
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Definition
What are commercial video production services?
Commercial video production services are the end-to-end creation of commercials and ad creative, from concept and scripting through production, edit, and delivery for paid placement. A commercial production company handles the parts an in-house team rarely wants to coordinate alone: creative direction, crew, talent, locations, post, and the file specs each ad platform demands.
The scope is wider than a single spot. Advertising video production today means a campaign system: a hero commercial, the cutdowns and variants that run alongside it, and the versions built for every channel where you buy media. We work across all of it, so paid media, brand, and creative teams are not stitching together separate vendors for each piece.
What a commercial video production engagement includes
Creative strategy and concepting, scripting and storyboarding, casting, location scouting, permits, crew and direction on set, editing, motion graphics, voiceover, revision rounds, and final delivery in the formats your placements require. It is the same scope as our broader professional video production services, focused on commercial and campaign work.
Commercials, ad creative, and campaign video
A commercial is the polished hero spot that carries your brand. Ad creative is the working set built to run and be tested, including cutdowns, hooks, and product-focused variants. Campaign video is both, produced together so the story stays consistent from a 30-second CTV spot to a 6-second vertical cut.
Why Lemonlight
Why brands choose Lemonlight for commercial video
Commercial work has a different job than brand film. It has to earn attention in a paid environment, carry a campaign, and arrive correctly formatted for every buy.
Stand out in paid channels
Paid feeds are crowded and the first two seconds decide everything. We build commercials to hold attention where they actually run: hook-first openings for paid social, and polished, sound-on storytelling for CTV and broadcast.
Campaign creative that tells your story
Lifestyle and narrative commercials are what most people picture when they think of an ad. We build that story once, with talent and locations handled, then carry it across every placement so a campaign feels like one idea rather than five.
Built for every ad placement
Your commercial ships cut for social, YouTube, OTT and CTV, and broadcast, with the right aspect ratio, length, and caption treatment for each. No re-editing on your side to make a spec work.
Paid media
Commercial video for paid media and performance advertising
Every channel rewards something different. We produce for the buy, not just for the brand reel.
Paid social, YouTube, and CTV/OTT
Paid social
Vertical and square cuts, hook-first openings, and captions for sound-off viewing.
Drives testing and conversion
YouTube
Skippable and bumper edits that land the message before the skip button does.
Drives reach and consideration
CTV and OTT
Polished 15 and 30 second spots for a big screen, sound-on, non-skippable environment.
Drives brand awareness
Display and broadcast
Short looping cuts for display, and fully finished spots delivered to broadcast spec.
Drives coverage and trust
Which cut belongs where depends on what the campaign is asking the viewer to do. Our guide to video for every funnel stage maps creative to intent, from first impression through purchase.
Performance creative and ad variants
Performance advertising needs volume, not just polish. We produce hook-first cutdowns and testing variants from the same shoot, so your team can put a dozen versions into market instead of two and let the data decide. Because one team handles concept through delivery, that volume arrives on-brand: same offer, same claims, same look, whether it is the hero spot or the twelfth variant. Creative built to convert still has to be creative worth watching, and that is the balance a production partner is for.
Process
Our commercial video production process
Three stages, one team, and a producer who owns the project end to end. You approve the direction; we carry the load.
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1
Creative strategy and concepting
We start with the campaign goal, the audience, and where the media is running, then develop the concept, script, and storyboard. You sign off before anyone books a crew, so the shoot is built around a plan everyone has already approved.
2
Production and direction
We handle casting, locations, permits, crew, and direction on set, with vetted local teams in 80+ cities. Your producer runs the day and keeps the shot list tied to the cuts your campaign needs, including the extra coverage that makes versioning possible later.
3
Edit, versioning, and delivery
Editing, motion graphics, voiceover, and revision rounds, then delivery of every version your placements require. You receive ready-to-run files cut to spec per channel, not a single master you have to reformat yourself.
Video styles
Choose your commercial video style
Check out the examples below to see what we would recommend for your commercial or ad campaign. Video ad examples ›
Not sure what style of video you need for your business?
Get in touch with our production team, and we can help you choose a style based on your industry and goals.
* Production times may vary depending on the project, and the displayed timelines are an average. Rush projects are available for a 20% additional fee.
Reasons to believe
Why Lemonlight is the commercial production company to call
A commercial production partner built for campaigns
Plenty of shops can shoot a good-looking spot. Fewer can run a campaign: hold a concept steady across a dozen deliverables, hit a media flight date, and keep quality even as volume climbs. That is the difference between a vendor and a commercial production company, and it is what we have built since 2014. We produce the full range, from performance ad creative to the other types of corporate videos your brand needs alongside a campaign.
Proof from the brands we produce for
50,000+
Cross-team experience
Videos produced for 4,500+ brands across marketing, sales, and internal communications, including Disney, Amazon, Walmart, Google, Lego, and Netflix.
One
Managed process
A dedicated producer and single point of contact from kickoff through delivery, so nothing falls between vendors.
80+
Consistent quality at volume
Vetted local crews in 80+ cities, coordinated centrally so standards hold whether you order one video or a hundred.
Set
Clear communication and budgets
Transparent, predetermined packages and proactive updates at every stage, so you know cost and status before you have to ask.
Ready to create videos that convert?
Let’s talk video. Tell us about your campaign, and an Account Executive will follow up within two hours during business hours (Monday to Friday, 8 AM to 6 PM).
Commercial Video Production FAQs
What if I’m not sure which video I need?
Unlike other production companies that focus on execution, Lemonlight offers expert recommendations to elevate your video marketing strategy. If you’re not quite sure what you need, we’ll ask a few questions in our initial consultation to make sure we point you in the right direction. We’re able to apply data and results from over 50,000 finished videos to align our approach with your goals.
What are commercial video production services?
They are the end-to-end production of commercials and ad creative, from concept and scripting through filming, editing, and delivery for paid placement. At Lemonlight, that spans paid media, performance advertising, and campaign creative, so one team covers the hero spot, the cutdowns, and every channel version.
How much does commercial video production cost?
Cost depends on scope, volume, and complexity: the style you choose, how many videos and versions you need, and whether the project requires talent, locations, or studio time. Our commercial styles start from $1,500 for curated work and scale from there. Tell us about your campaign and we’ll put together a quote, or get in touch for a quick call to size it out.
I already know exactly what I want from my video. Can you just film and edit it?
Absolutely. While many of our clients rely on our video expertise to come up with a creative concept, others already have a brief and just need an execution partner. We’ve had success with many world-class companies that already had detailed briefs when they started working with us. In these cases, our role is to bring your creative vision to life and exceed your wildest expectations. And yes, we always deliver.
Where can I publish my video once it is done?
The short answer is that you can publish your video pretty much anywhere. We’ll work with you to discuss a distribution strategy that aligns with your goals. Our clients commonly share videos on website and product pages, social media platforms, OTT (streaming) channels, Broadcast TV, and any number of other places that work with their video marketing strategies.
How long does it take to produce a commercial?
Your project’s timeline will depend on a number of factors, like how many videos you’re creating, your video length and complexity, and how quickly your team can provide feedback throughout the process. Generally speaking, a typical commercial or campaign production can take anywhere from a few weeks to a few months to complete. We can often accommodate rush turnarounds, so make sure to share any media flight dates with our team so we can build an appropriate timeline.
