Tutorial Video Production
Walk viewers through a step-by-step process or teach complicated information.
Tutorial videos work well for delighting existing customers by providing support after the point-of-purchase. They’re also effective at helping customers grasp the concept behind your product or service to increase purchase intent.
Tutorial videos are typically doc-style videos. We’ll often maximize the use of voice-over and on-screen text to make it easier for viewers to follow along.
Tutorial videos are often shared on product pages. They may also be shared on social media, sent in order confirmation emails, or distributed by sales or support teams to individual customers.
Choose Your Video Style
Check out the examples below to see what we’d recommend for your Tutorial Video.
Best for building a personal connection.
Timeline of 4 to 6 weeks*
Best for explaining complex products and services.
Timeline of 4 to 6 weeks*
Best for highlighting product features and details.
Timeline of 5 to 12 weeks*
Not sure what style of video you need for your business?
Get in touch with our production team, and we can help you choose a style based on your industry and goals.
We have answers.
Unlike other production companies that focus on execution, Lemonlight offers expert recommendations to elevate your video marketing strategy. If you’re not quite sure what you need, we’ll ask a few questions in our initial consultation to make sure we point you in the right direction. We’re able to apply data and results from over 10,000 finished videos to align our approach with your goals.
Absolutely. While many of our clients rely on our video expertise to come up with a creative concept, others already have a brief and just need an execution partner. We’ve had success with many world-class companies that already had detailed briefs when they started working with us. In these cases, our role is to bring your creative vision to life and exceed your wildest expectations. And yes, we always deliver.
The short answer is that you can publish your video pretty much anywhere! We’ll work with you to discuss a distribution strategy that aligns with your goals. Our clients commonly share videos on website and product pages, social media platforms, OTT (streaming) channels, Broadcast TV, and any number of other places that work with their video marketing strategies. For more info, check out this article.
This really depends on your goal and your budget. One video is infinitely better than no videos, but as you can imagine, a series of videos is often even more effective. Clients often make the mistake of trying to fit tons of information into one video, which can overwhelm and frustrate viewers. We always recommend sticking to one key goal/focus per video. Our Producers will work with you to come up with a strategy that makes sense for your organization’s goals and limitations.
Your project’s timeline will depend on a number of factors, like how many videos you’re creating, your video length and complexity, and how quickly your team can provide feedback throughout the process. Generally speaking, a typical production can take anywhere from a few weeks to a few months to complete. We can often accommodate rush turnarounds, so make sure to share any deadlines with our team so we can create an appropriate timeline.
No! We’ll handle all of these pre-production details for you. If you have specific actors, locations, or props in mind, we can almost always incorporate them into the project. But, if not, we’ll tackle these logistics steps so your team doesn’t have to. The only exception is product videos, where we’ll need a sample of your product to film.
We understand that life happens and sometimes, production plans need to change. Let your Project Manager know ASAP if you need to reschedule or change any details around your production date. Our team will work with you to discuss options and will share any rescheduling fees for last-minute changes.
We have expert local production crews in over 70 cities worldwide. These teams are fully vetted by Lemonlight and will deliver the same great experience in every location. Check out a map of our operating areas here, and feel free to reach out if you’re unsure whether your area is covered.
Our expert local production crews are the secret to our global success. These teams are fully vetted by Lemonlight to ensure that we deliver the same great experience anywhere in the world, and they’re world-class at what they do.