It’s been said before, but we’ll say it again: This time is challenging, unpredictable, and altogether tough to navigate. For brands, the landscape is especially unique in that many marketing efforts are virtually impossible to execute or…
With the inundation of remote video calls that many teams are experiencing, brands are finding creative ways to join the conversation. One that no one was expecting? Making custom images for Zoom backgrounds. My Zoom background for…
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As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
Currently, large segments of the workforce are clocking in from home, which is affecting the ways our workdays are structured and the ways we interact with content. Video is uniquely positioned to facilitate this shift. It’s a…
If your organization is like most companies across the globe, you’re spending a lot of your time lately on Zoom, Google Hangouts Meet, GoToMeeting, or Skype. These remote video calls are crucial in a time that doesn’t…
It’s clear by now that COVID-19 is having a significant impact on communities across the globe. One implication of this fact is that businesses large and small are having to pivot their marketing strategies, adjusting for realities…
Many people are naturally skeptical about remote work—especially company managers and execs—and their skepticism isn’t all that surprising. When the norm is for employees to be under manager surveillance for the duration of the workday, there are…
Everything you need to know about maximizing remote work effectiveness for yourself and your team.
Picture this: you’re a small business owner, and you’re trying to nurture your leads into customers. You’ve already attracted an audience, engaged them on your website, and convinced them to join your mailing list or follow your…
At this point in time, it’s impossible to ignore the impact that the COVID-19 coronavirus is having on workplaces. As the info keeps pouring in, more and more organizations are taking preventative actions to slow the spread…
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