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What We Can Learn from Top TikTok Creators

A few seconds is all it takes to captivate an audience. A two-hour film, thirty-minute sitcom, and minute-long commercial may deliver, but the popular social media app TikTok thrives in the short-form video space. When TikTok’s Chinese…

8 Experts Share How Brands Can Leverage YouTube in 2021

8 Experts Share How Brands Can Leverage YouTube in 2021

YouTube has evolved significantly over the last decade, and today, it’s a powerful tool for brands to incorporate in their marketing efforts. However, many brands don’t quite understand how to make YouTube a high-performing content channel. Here’s…

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Best Practices for a Before and After Video

Best Practices for a Before and After Video

Before and after content is a marketing industry staple. It’s the epitome of “show, don’t tell,” giving your audience a clear understanding of what your product or service can do for them. Before and after photos are…

8 Unexpected Benefits of Working with a Production Company

8 Unexpected Benefits of Working with a Production Company

If you’ve decided that you want to work with a production company, you’re probably relatively aware of the benefits that arise from that relationship. For example, working with a production company often provides an all-inclusive process with…

Video for Instagram: What Content Performs Best in 2021

Video for Instagram: What Content Performs Best in 2021

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…

YouTube vs. Vimeo: The Key Differences in 2021

YouTube vs. Vimeo: The Key Differences in 2021

Video sharing platforms have become some of the most important tools for content creators, businesses, filmmakers, or virtually anyone looking to share their video content to a broad audience. And with each year, it becomes more and…

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