As marketing content becomes increasingly digital in nature, many companies are searching for ways to innovate their email campaigns. One option that’s gaining traction is including video content, and for good reason; a commonly cited study found…
In the video production business, we hear excuses all the time about reasons not to create video content. To help combat misinformation and reassure you of the benefits of video, we’ve created this article to address the…
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When people think of marketing videos, they often jump straight to the concept of a commercial. Commercials are designed to get attention, build brand awareness, and ultimately, drive purchases for your product or service. The video below…
If you want to make a video for your brand, you’ll probably need a production crew. At Lemonlight, we have our own production teams stationed all across the country to be closer to our clients, so we’re…
The pre-roll video is your elevator pitch to the world. It’s a sampling of your brand, your products and services, and why you’re better than competitors. Unlike the elevator conversation, however, you can be literally anywhere in…
If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches. If this…
For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…
If the last time you filmed a video was for a 10th grade school project, you might be overwhelmed by the latest buzz around creating video content for your business. You’ve probably heard the benefits by now,…
So, you know what a brand is. (Need a refresher? Check out our guide here.) But what about all those terms that start with “brand”? Brand equity, brand guidelines, brand valuation . . . the list goes…
When you’re watching a video, you might notice the actors, the dialogue, and maybe an effect or text that supplements the content. But what about props? Props are crucial to many videos because they provide context that…
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