Before you embark on creating a video marketing campaign, it’s important to know what stage of the marketing funnel you’re targeting. This is important so your video is as effective as it can possibly be from the very beginning. Knowing who you’re targeting will inform everything from the content of…
“Documentary” used to be a dirty word to the average viewer. Normally educational, often stodgy, and more than a little cheesy, documentaries were the antithesis of a fun movie-going experience, and felt more like school than entertainment. But so much has changed over the last two decades with the onset…
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You might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more — but how much do you know about video styles? The style of a video refers to the treatment of the content and not the content itself.…
One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on…
When you think about storytelling, you probably think about fairy tales and bedtime as a child. But storytelling can be so much more! It’s always had the unique ability to connect people on a personal level. For businesses, these personal connections can be used to set yourself apart from the…
When you start on your video content marketing journey, one of the first videos you should create is a brand video, also known as an explainer video. These videos typically offer a high level overview of your company’s brand, mission, and style. Think of these like a simple “about us”…
It’s no secret: Video marketing is here to stay. From interactive video to augmented reality, the video technology landscape is changing drastically, and users are engaging with visual content more and more. That means the opportunity to attract qualified leads and convert more users through video marketing is bigger than…
You know you need to make videos for your business, but deciding what videos to make and what to do with them after you’ve created them can be a little trickier. It’s all about having the right strategy – but where do you begin? The fact is, you need video…
After attracting potential customers to your brand with a compelling video, and engaging them with additional supporting video content on your website, you’ve successfully convinced a prospective lead to sign up for more information. Now what do you do with them? At this stage in the buyer’s journey, you need to…
See how we helped one of the premier independent schools in the country tell their story. With a robust series of videos, Harvard-Westlake was able to raise money, welcome new students, recruit faculty, and more, all while showing off the beauty of their campus and openness of their staff. Through…
