Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
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When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter…
When a product makes your life better, even in small ways, that’s a big deal. But as a company, it can often be hard to tell those stories and truly communicate how impactful you are in the…
At some point, your company will need a product video. Even if your “product” is a service you provide instead of a tangible object to purchase, you’ll still want to create some form of product video to…
Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…
When it comes to the elements that make a great video, whether it’s a five-second pre-roll ad or an Oscar-winning motion picture, one thing you cannot overlook is audio. Audio is a critical element that can make…
An increasing number of businesses are continuing to flock to the digital space in 2019. This makes sense – after all, operating online means you can sell around the clock, expand your reach to a global audience,…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all…
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