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How to Create the Perfect How-To Video

This is so meta. Look at you – you’re reading a how-to article on how to create a how-to video! Once you’ve wrapped your head around that, pat yourself on the back! You’ve completed the much needed…

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Breaking Down Social Video Marketing in Just 5 Minutes

Video marketing on social platforms is arguably one of the toughest marketing topics to tackle, thanks to constantly changing trends in content, specifications, platform requirements, popularity, you name it. But it’s also one of the most important…

Lemonlight’s 2018 Year-End Recap

We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…

Spotlight on Social: Stand Out with Visual Overlays

One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…

How to Hire the Perfect Video Marketing Agency

You’ve learned everything there is to know about crafting the perfect video strategy. You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring…

Top 10 Secrets of Video Marketing Revealed

Hollywood makes movies look like magic, and has done so for over a hundred years. That’s probably why the idea of getting into video marketing for your business seems pretty intimidating. Whether it’s the upfront cost of…

Spotlight on Social: Add Lens Flare for Extra Fanfare

With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…

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