Content marketing as a household concept is still relatively new, even if it’s been around as an actual tactic for a long time. But educational content marketing in particular has gotten a big boost in recent years,…
“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half again as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor…
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One of the earliest films ever shown, L’Arrivée d’un train en gare de La Ciotat, has developed an infamous legend since it first screened in 1895. Like most marketing, this is best taken with a grain of…
How much time do you spend on your phone every day? A few seconds here and there while standing in a line? An email before bed? A YouTube video (or two or three) on the bus ride…
It seems like it should go without saying, but knowing your audience is one of the most important aspects to successfully using video marketing for your business. We put a lot of emphasis on knowing your company’s…
You’re looking out over a sweeping landscape from an aerial view, mesmerized by the heights and gorgeous cliffside forest below you, when an epic, Morgan Freeman or David Attenborough style voice booms out from somewhere behind the…
“Someone help! My screen’s been captured!” Sound familiar? Hopefully not! Not only does that sound like a terrifying ransomware horror story no one should have to experience, but it also has nothing to do with screen capture…
The 2019 Cannes Lions International Festival of Creativity, the prestigious awards ceremony honoring creativity in marketing communications, just ended a few weeks ago, but the award-winning, buzz-worthy ads have still been circulating the internet among impressed ad…
When you set out to film a video for your company, one of the first things you think about is where you’re going to shoot the dang thing. You try to find an uncluttered part of your…
Stop Motion is a style of animation popularized by films like Fantastic Mr. Fox, The Nightmare Before Christmas, those other Christmas classics, and the Wallace and Gromit series. It’s based on a technique that takes still photos,…
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