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7 Ways Video Advertising Changed in 2020

In 2020, it became abundantly clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while consumers used it to make purchase decisions and pass the time at home.…

5 Tips for Crafting a Successful CTA

Call-to-action buttons (CTAs) serve a critical function in your marketing strategy. After all, every piece of content you create should be designed with a specific purpose in mind—an action you’d like your readers to take after engaging…

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6 OTT Ad Trends to Take Advantage of in 2021

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…

How to Use Local SEO to Bring In New Customers

If you own a brick and mortar business, it’s safe to say that at the end of the day, your primary objective is to get people through the door. More people in the door means more eyes…

Best Valentine’s Day Video Campaigns of All Time

Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…

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