Whether you keep up with the latest marketing research or not, it’s clear that video is here to stay. But, with each new report release, we’re able to dive a little deeper into video’s significance—both within the…
According to a July 2020 report from Grand View Research, virtual events are expected to grow nearly ten-fold over the next decade. By 2030, the industry is projected to reach $774 billion. Clearly, there’s a lot of…
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As we settle into 2021, our team is taking the time to look back at 2020 and reflect on the year’s progress. Today, we’re using our findings to paint a picture of the video marketing landscape for…
When Instagram launched Reels in 2020, one question arose for many marketers and content creators: Which platform should I use? Despite the many similarities between the two platforms and the obvious fact that Instagram developed Reels to…
2021 is here! Believe it or not, we’re entering a new year, and for many brands, 2021 is all about video. You probably know by now that video is a critical component of your overall marketing strategy.…
Whether it’s conscious or not, video thumbnails can sway your decision about whether or not to watch a video. For example, despite the old adage, “Don’t judge a book by its cover,” most people do, in fact,…
Video is playing a crucial role in our hyper-digital world. Consumer habits and expectations are also shifting, and today’s consumer is more drawn to the digital storefront than ever before. Reaching those consumers, however, can be challenging.…
2020 has certainly been an interesting year for commercials. Brands have taken virtually every approach possible to creating content this year, including commercials set to look like Zoom backgrounds, commercials made entirely of stock footage, commercials with…
2021 is (finally) here, and it’s safe to say that video just wrapped up its best year ever. That fact isn’t all that surprising—video consumption has been trending positively for years, and the pandemic likely accelerated its…
Learn how much you should be setting aside for marketing, which marketing tactics your budget should include, and how to prioritize spending according to your specific goals. How to Spend Your 2021 Marketing Budget Many…
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