At its core, marketing is all about finding customers. However, if you’ve been marketing products or services for a while, you know the reality can be more complex than it sounds. How you find those customers is…
Creative block can be a very real problem for people in all kinds of industries, and this is certainly true of those creating video content. It can be frustrating to feel like you are just chugging along…
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For HR teams and hiring managers, the recruitment process can be extended, drawn-out, and quite frankly, exhausting. From screening to interviewing to evaluating candidates, many steps have to take place before your company can hire the right…
Pinterest is a visual discovery engine that helps people find ideas and inspiration for future projects. It offers a wide range of content, including recipes, home decor, makeup tutorials, DIY projects, and more. Originally, Pinterest was completely…
Video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re definitely a marketer, whether you realize it or not. Your job is selling, and selling means making people want…
When you create content on YouTube, you’re not only trying to get views, likes, and shares—you’re also trying to build a community of viewers. So if your goal is primarily about increasing the number of people who…
Branding is all about telling a cohesive and continuous story about your company to the world. When there is a consistent branding strategy, you’re carefully aligning what you want people to think about your company and what…
Artificial intelligence (AI) is a phenomenal technology that sounds like something straight out of a sci-fi movie. Although it hasn’t been around for too long, AI has already contributed to the growth and productivity of industries throughout…
In order to market to an entire generation, it’s important to understand who they are and what they value. So, who is Generation Z? Gen Z-ers are any individuals born from 1996 to 2010. They are on…
UPDATE SEPTEMBER 2021: VidCon 2021 has been canceled due to increasing COVID-19 concerns. Please see the statement from the VidCon team below for more information. We’re going to leave the full article up for anyone who wants…
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