Lemonlight’s 2018 Year-End Recap
We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…
We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…
One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…
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You’ve learned everything there is to know about crafting the perfect video strategy. You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring…
Hollywood makes movies look like magic, and has done so for over a hundred years. That’s probably why the idea of getting into video marketing for your business seems pretty intimidating. Whether it’s the upfront cost of…
As video becomes not only a major player, but even the default strategy of content marketing, the aim of the game is no longer reaching your target audience, but reaching them in a way that generates meaningful…
With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…
Many are conflating the two terms, but they have distinct meanings within the video marketplace. Over the course of the last few years, the rise of connected TVs, digital-first media companies, and the ability for audiences to…
Think about the last good movie you watched. You probably remember the characters, the conflict, and the plot in plenty of detail and can recount exactly what happened without missing a beat. This is the power of…
When setting out to create a social video, you should always have a strategy and goal in mind. What’s your objective in creating this video? What effect do you want it to have on your audience? More…
With the New Year comes new opportunities to blow your video marketing efforts out of the park. Now more than ever, businesses need to take advantage of the benefits video marketing offers – like higher user engagement,…
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