The Right Video Content for Your Marketing Funnel

Before you embark on creating a video marketing campaign, it’s important to know what stage of the marketing funnel you’re targeting. This is important so your video is as effective as it can possibly be from the very beginning. Knowing who you’re targeting will inform everything from the content of…

Anatomy of a Mini-Doc: What It Is and How to Knock It Out of the Park

“Documentary” used to be a dirty word to the average viewer. Normally educational, often stodgy, and more than a little cheesy, documentaries were the antithesis of a fun movie-going experience, and felt more like school than entertainment. But so much has changed over the last two decades with the onset…

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Video Animation: How to Engage and Captivate Your Audience

You might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more — but how much do you know about video styles? The style of a video refers to the treatment of the content and not the content itself.…

How Do You Find the Target Audience for Your Brand Videos?

One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on…

5 Essential Places to Publish Your Brand Video

When you start on your video content marketing journey, one of the first videos you should create is a brand video, also known as an explainer video. These videos typically offer a high level overview of your company’s brand, mission, and style. Think of these like a simple “about us”…

60 Video Marketing Stats You Need to Know in 2018

It’s no secret: Video marketing is here to stay. From interactive video to augmented reality, the video technology landscape is changing drastically, and users are engaging with visual content more and more. That means the opportunity to attract qualified leads and convert more users through video marketing is bigger than…

video strategy

How to Create a Video Marketing Strategy

You know you need to make videos for your business, but deciding what videos to make and what to do with them after you’ve created them can be a little trickier. It’s all about having the right strategy – but where do you begin? The fact is, you need video…

Lead Nurturing: What It Is and How to Do It

After attracting potential customers to your brand with a compelling video, and engaging them with additional supporting video content on your website, you’ve successfully convinced a prospective lead to sign up for more information. Now what do you do with them? At this stage in the buyer’s journey, you need to…

Harvard-Westlake Testimonial

See how we helped one of the premier independent schools in the country tell their story. With a robust series of videos, Harvard-Westlake was able to raise money, welcome new students, recruit faculty, and more, all while showing off the beauty of their campus and openness of their staff. Through…

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