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11 Viral Videos and the 8 Traits That Made Them Successful

Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…

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5 Quick Must-Read Tips For Your First Kickstarter Video

When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter…

The Growth of Episodic Content: Your Starter Guide

Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…

3 Tips from this Subaru Commercial You Need to Start Using

As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…

Is Shortform or Longform Video Right for You?

You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all…

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