When creating videos for social media, you don’t always need a full crew for a 12-hour shoot day out on location in the Sahara desert. While it’s unlikely you were planning a shoot that complicated, even a…
This is so meta. Look at you – you’re reading a how-to article on how to create a how-to video! Once you’ve wrapped your head around that, pat yourself on the back! You’ve completed the much needed…
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Video marketing on social platforms is arguably one of the toughest marketing topics to tackle, thanks to constantly changing trends in content, specifications, platform requirements, popularity, you name it. But it’s also one of the most important…
We’re already a few weeks into the New Year, but we couldn’t really get it started without showing you just how far we’ve come. With new video projects, new locations, amazing new clients, and so many new…
One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…
You’ve learned everything there is to know about crafting the perfect video strategy. You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring…
Hollywood makes movies look like magic, and has done so for over a hundred years. That’s probably why the idea of getting into video marketing for your business seems pretty intimidating. Whether it’s the upfront cost of…
As video becomes not only a major player, but even the default strategy of content marketing, the aim of the game is no longer reaching your target audience, but reaching them in a way that generates meaningful…
With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…
Many are conflating the two terms, but they have distinct meanings within the video marketplace. Over the course of the last few years, the rise of connected TVs, digital-first media companies, and the ability for audiences to…
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