One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on…
When you think about storytelling, you probably think about fairy tales and bedtime as a child. But storytelling can be so much more! It’s always had the unique ability to connect people on a personal level. For businesses, these personal connections can be used to set yourself apart from the…
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When you start on your video content marketing journey, one of the first videos you should create is a brand video, also known as an explainer video. These videos typically offer a high level overview of your company’s brand, mission, and style. Think of these like a simple “about us”…
It’s no secret: Video marketing is here to stay. From interactive video to augmented reality, the video technology landscape is changing drastically, and users are engaging with visual content more and more. That means the opportunity to attract qualified leads and convert more users through video marketing is bigger than…
You know you need to make videos for your business, but deciding what videos to make and what to do with them after you’ve created them can be a little trickier. It’s all about having the right strategy – but where do you begin? The fact is, you need video…
After attracting potential customers to your brand with a compelling video, and engaging them with additional supporting video content on your website, you’ve successfully convinced a prospective lead to sign up for more information. Now what do you do with them? At this stage in the buyer’s journey, you need to…
Here at Lemonlight, we’ve known for awhile that online video is the largest single source of web traffic – but did you know that by 2020, internet video will account for 79% of all global internet traffic? That’s… well… A LOT of traffic driven by video. So where does all of that video…
If you find yourself in the market for learning about a new product you recently heard about, you’re in luck – there’s probably a video for that. Most companies nowadays have plenty of information about their services available for you once you visit their website, but one of the most…
I don’t know about you, but whenever I hear the term “Buyer’s Journey,” I always end up visualizing images of bright-eyed, ambitious, everyday folk embarking on a long, meandering expedition through perilous obstacles in pursuit of an epic quest to accomplish an impossible task. Is that just me? Oh, whoops…
If you spend enough time on a social media network like Facebook or Twitter, odds are you’ll run into someone’s fundraising campaign. Among the GoFundMe’s and cause-oriented platforms, you’ve probably come across an aspiring entrepreneur launching a “revolutionary new product” with an Indiegogo or Kickstarter campaign. That person might have…
