With nearly half of all online retail sales happening on Amazon, it’s crucial for brands to have an optimized marketing strategy if they want to compete—especially one that centers on video.
Did you know that Amazon shoppers are two times more likely to buy an item after watching a video about it? This is because modern consumers trust product videos more than almost any other type of online content. Video allows brands to tell a story in a way that is highly engaging and visually appealing to their target audience, drastically increasing their chances of making a sale compared to other platforms where shoppers aren’t as ready to buy.
However, it’s important to understand the do’s and don’ts of video advertising on Amazon before incorporating it into your marketing budget. There’s the real possibility of hurting your sales if you don’t carefully optimize your plan of attack, including making sure you have a viable SEO plan.
That’s why we and our friends over at Bobsled Marketing put together this in-depth presentation on best practices for leveraging video in your next Amazon campaign. What worked last year might not work this year, and that’s why it’s so important to stay up-to-date.
Click the link below to download the full presentation. This way, you’ll have it every step of the way as you work toward your biggest revenue year on Amazon yet. Good luck!