Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers.
So how do you do that? Let’s say you just completed a video. Your first step should be to consult your video marketing strategy and consider what stage in your sales funnel you’re trying to improve. For example, if your goal is to attract more eyeballs to your company or product, then you’ll want to consider using your video in efforts where you can reach a wider audience.
Alternatively, if you find you’re losing visitors once they come to your homepage, you may want to use your video to better engage with and educate them on your company website or in your marketing emails.
In order to help you decide when and where to post your videos depending on what stage of your marketing plan you’re working to improve, we’ve put together a list of 20 different places you may want to post your videos to increase your viewership, build brand awareness, and drive more business. Let’s dive in.
First, the obvious…
1. Your website – No matter where else online you post your video content, your videos should live on your website. We’re not just talking about one “About Us” video and that’s it – you should create a place, like a company blog or news page, where you regularly share video content. Not only is it good to have it all in one place, but adding video to your website increases SEO and increases product comprehension, as well as sales.
2. Your social media accounts – Your company’s Twitter, Facebook, LinkedIn and Instagram pages are all critical places to share your latest video content. In addition to boosting posts and running your videos as advertisements, you need to post (and repost) your videos on these accounts. We’ll get into the specifics of how to use video on each platform below, but if you’re just starting out in video marketing and wondering where to feature your video, your social accounts are an obvious given.
To attract more visitors…
3. Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Between the two of them, they’re the first and third most popular social media sites in the world.
4. Tumblr and Twitter – While not related in the same way as Instagram and Facebook, Tumblr and Twitter have similar functionality when it comes to attracting new visitors using hashtags. Try turning your video content into short GIFs and memes to get others sharing it alongside popular tags to promote your video in a unique way.
5. Yelp – Yelp is a great tool for attracting new would-be customers, especially because it will be one of the first places new visitors look to when trying to find more information about you or related businesses in your area. Providing professionally produced video content on your Yelp business listing is a great way to stand out, attract more visitors, and get more walk-ins or scheduled appointments.
6. Reddit – Reddit has millions of users and almost as many subreddits, which are niche communities inside of Reddit. The basic video subreddit can be a good place to submit your video, plus any industry-specific subreddits you can find relating to your video topic. Just remember to join the community and contribute to it instead of just posting a video and expecting the views to roll in.
7. TripAdvisor – In the same way that posting a video on Yelp helps you get local business, posting a video on TripAdvisor attracts tourists, those planning trips for work, or locals looking for new opportunities in their area. TripAdvisor is obviously a better choice for businesses with physical locations like restaurants, bars, and more area-specific experiences and attractions, but it’s always good to have more reach.
8. Dailymotion – Dailymotion is a french-based video-sharing website that allows users to view, upload, and browse videos by searching tags, categories, channels, or user-created groups. Posting your video content on this site is a good way to attract different eyeballs than those on YouTube or other social media sites, so if you’re looking to diversify your sources of new leads, try posting here.
9. Imgur – A good site for hosting your video or GIF content, posting to Imgur puts your content in front of another active community that can increase virality similar to Reddit. In fact, a lot of content posted to Reddit is hosted on Imgur. You can upload your videos to Imgur as private, but making them public allows them to appear to the entire Imgur community at large.
10. LiveLeak – LiveLeak is a video sharing website that lets users publish videos mainly related to politics, war, and other world events, though users are free to post any content they want. You can use this site as another source for spreading your video content to new audiences.
11. Mix – The successor to the now gone StumbleUpon, Mix is a curated version of StumbleUpon where content is organized by interests, and users can create their own collections similar to Pinterest or Tumblr boards. While this is a new platform, its format combines likable elements of other popular ones and has a built-in user base of die-hard StumbleUpon fans who stuck with the company after the brand switch. To take advantage, create public-facing collections where you can post links to your videos.
To engage more followers…
12. YouTube – Posting your video content on YouTube might seem obvious, as YouTube is the second largest social media platform and one of the first video-specific platforms. But posting on YouTube isn’t really about posting one video and expecting the audience to come to you. While running ads there can count as attracting new viewers, posting on YouTube is more about engaging visitors and curating a community on your channel with bi-weekly or at a minimum bi-monthly uploads. Try hosting your videos on YouTube on a schedule, and use the company’s new hashtag features to attract a steady stream of new viewers at the same time.
13. LinkedIn – LinkedIn is a great professional social networking tool, and since they have prioritized video, posting videos on your account has become a key indicator of an actively used LinkedIn profile. Embed it natively within the LinkedIn platform instead of using external links to YouTube, and your video will reach a larger amount of your contacts’ screens.
14. Vimeo – Vimeo is one of the most popular and user-friendly video hosting platforms on the internet, and differs from YouTube in some pretty big ways. Because Vimeo’s brand emphasizes creativity and higher caliber productions, you’ll want to place your best videos on Vimeo to engage with other user-creators on the platform who might be more interested in your content’s artistic merits over its promotional aspects.
To nurture more potential prospects…
15. Your Marketing Emails – Email marketing is still one of the strongest drivers of sales conversions because you’re marketing to warm leads. These are leads that’ve already been attracted and engaged, and are in the consideration stage looking for a reason not to say no. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.
16. Instagram Stories – Instagram Stories work slightly differently than just posting on your main Instagram newsfeed, and so they’re worth thinking about differently. Instead of attracting new viewers, Instagram Stories are more for nurturing relationships with your current followers. This is a great place to preview a video or share it in short micro-snippets, as well as sharing daily video content, whether it be behind the scenes footage or quick tips and tricks that you can shoot on your smartphone and upload directly.
17. Pinterest – Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience as well, especially if your brand or product fits the demographics that are already using Pinterest regularly, like the DIY, beauty, fashion, and travel enthusiasts. You can even ask followers to re-pin your video to their own boards if they feel so inclined.
18. Medium — Including your video as part of a public branded blog on Medium is a great way to nurture readers who have been following your blog and add value that may incline them to become a customer. While you may have your own blog on your company website, republishing a version on Medium where the Medium community can view, comment, and “clap” (the Medium equivalent of the like) can also attract new audiences, as well. Embedding video in your blog is a great tool to get both the blog and the video seen by more people.
19. Instructables – If your video is a how-to guide or tutorial, you may be able to share it effectively on Instructables. The site is geared toward DIYers and those who take projects into their own hands. Only a certain type of content is acceptable on the site, but if yours fits, it’s a great place to show your video to an interested audience, and the type of content on Instructables is exactly the video content that’ll help you nurture more would-be buyers into becoming customers.
20. LinkedIn Groups – Posting your video on a public or private LinkedIn Group is a different way to take advantage of the new video features on LinkedIn. In particular, using LinkedIn Groups to build a network of potential customers or brand partnerships by nurturing relationships over time is a great way to find new leads. You have to contribute something meaningful to the groups, so make sure you’re commenting and interacting with the group as a whole, and that any video you post is providing value to the community instead of being overly promotional.
And that’s it! There are tons of other places you can publish your video, but use this list as a starting guide for any new video content you create. You never know where your content will resonate more with an audience, so give them a try and see what works!
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