By now, most marketers and business owners know that video marketing is an indispensable part of any successful marketing campaign. This implies that every brand should be investing in video production in some form or another, be it by upping their own in-house production capabilities or hiring outside help.
Nonetheless, it can be difficult to know which of these routes is best for your specific needs, thereby causing many stakeholders to lean toward the option that requires the least budget. But what if you could end up saving thousands by hiring a professional company from the start?
In this blog post, we’ll explore why having a long-term video production partner is the most effective way to utilize your marketing budget, and present a variety of benefits that make it a practical solution for businesses of all sizes.
What Does “Long-Term” Actually Mean?
This means that you’re working with a single video production company over an extended period of time. Rather than hiring a one-off freelancer or a different video production company for each project, you form a long-term relationship with one company, building a close working rapport and developing a deep understanding of your brand and your marketing goals.
The Benefits of a Long-Term Partnership
Strategic Planning
By working with a team that is well-versed in video production and marketing, businesses can gain access to a wealth of knowledge and expertise that they may not possess in-house. These experts can help identify new opportunities for video content that the business may not have previously considered, such as livestreaming, VR/AR, or other types of interactive technologies. This partnership also ensures a strong understanding of the brand’s specific audience and how they consume video content, enabling the production team to tailor their strategy to reach them more effectively.
For you, this comprehensive understanding of your target audience, combined with the latest insights and trends, can lead to more informed decision-making when it comes to planning and executing video content that is aligned with your brand’s goals and objectives.
Consistency
One of the biggest benefits of having a long-term video production partner is consistency. Collaborating with a familiar team will facilitate an in-depth comprehension of your brand’s visual story, messaging, and target audience, thereby enabling them to consistently craft videos that align with your company’s identity. This is important because it helps make your brand more recognizable to potential customers.
Cost Savings
The familiarity of working with the same video-production company will likely result in more adaptable pricing over time. Drawing from our own company’s experience, possessing a comprehensive understanding of our client’s specific objectives and requirements empowers us to provide bespoke solutions that are tailored to fit their budget, instead of a rigid one-size-fits-all approach. Moreover, our adept comprehension of their brand’s preferences and available resources enables us to move expediently through pre-production, production, and post-production phases, leading to quicker turnaround times and cost-effectiveness for our clients.
Thought Leadership
By producing a series of videos that address industry-specific issues or highlight the company’s unique approach to solving a specific problem, businesses can position themselves as a go-to source of information and thought leadership in their field. We’ve already mentioned how working with a video production partner on a long-term basis enables the team to create compelling and informative video content that resonates with your audience. Over time, this consistent production of high-quality videos can help establish your brand as an authority in your field, providing a valuable edge in the competitive landscape.
Better Results
When a brand has a long-term video production partner, they are better equipped to achieve optimal results from their video content. Earlier we highlighted how a professional production team can provide valuable insights into the latest video production and marketing trends, as well as data-driven recommendations for optimizing the brand’s video content strategy. This data-driven approach to video marketing can help your brand identify which types of video content perform best, which platforms are most effective for distribution, and how to target your audience more effectively. By making informed decisions and leveraging the expertise of your video production partner, you can maximize your ROI and achieve better results with your video content.
Why Choose Lemonlight?
If you’re looking for a long-term video production partner for your company, Lemonlight is an excellent choice. Lemonlight is a full-service video production company that specializes in creating performance-driven video assets designed for any marketing need. We’ve produced over 16,000 videos across every industry, proving that our approach and methodology work.
Our experts have constantly tested and optimized our creative approach, leading to partnerships with some of the biggest brands in the world. We bring that expertise with us to every shoot, and will do the same for you. Get in touch with one of our producers below and let’s kick off your first project!
