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3 Ways to Optimize Your Video Advertising Strategy on Facebook

Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last year’s announcement that…

3 Brands That Have Mastered High-Converting Video

If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using…

4 Keys to Creating the Video Ad Your Business Needs

By Hope Horner Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big…

Why You Need to Plan Your Video Marketing Strategy in Advance

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different…

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Pre-Roll Advertising: Small Businesses Do It Better

If you’re not reaching consumers with video, you’re probably not reaching them at all. When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I…

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