We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus…
This February, Vimeo added a new product to its repertoire called Vimeo Create. The tool, designed to make video creation easier for small and mid-sized businesses or people with no video experience, offers templated content and basic…
Often, people who are new to making videos focus most of their attention on the visual content on-screen. This seems to make sense from a fundamental standpoint. Video is about grabbing attention using dynamic visuals rather than…
In 2020, video advertising is everywhere. It’s all over your phone, your TV, your local billboards and bus displays, and practically anywhere else where it’s physically possible to upgrade from static to dynamic content. If you want…
Ah, networking. Whether you love it or hate it (and let’s be honest—most people hate it), it’s a crucial part of professional growth. So, how can you make it easier? We spoke with 11 networking masters about…
Imagine this scenario: you’re scrolling through a webpage when all of a sudden, music starts blasting through your headphones. You search and search for the source of the unwelcome noise to no avail. You know that closing…
Accessibility is an absolute necessity for all video content marketers to master. 61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…
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Brands and marketers in today’s digital society tend to understand the importance of using video in their content. However, video isn’t a “one and done” concept. While using one video to market your company is better than…
Happy Valentine’s Day from Lemonlight’s office dogs! We love making videos almost as much as we love these pups. Take the quiz below to match each dog to its lovely owner, and then download the Valentine’s Day…
Most people today understand the ways that video can be used for advertising with the public, and commercials have had widespread traction for decades. But, there’s another way to use videos that still has tremendous benefit for…
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