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How Cameo Is Proving the Power of Personalized Video Content

For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…

Guide to Aligning Remote Teams Using Video

It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this…

How TikTok Is Affecting the Future of Video

Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that…

Why You Should Be Using Video for COVID-19 Updates

No matter where in the world you’re located, it’s likely that you’ve been impacted by COVID-19 in one way or another. As our understanding of the virus continues to develop, it’s becoming increasingly important for both consumers…

Everything We Know About Etsy’s New Video Prototype

Etsy recently launched beta testing of an exciting new feature: video for individual product listings. The marketplace company, which typically focuses on handmade or vintage products, effectively kicked off the beta period on May 21st when it…

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Tips and Tricks for Sourcing Usable User-Generated Content

User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide.  User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content…

How to Make Video Content That Supports Your Sales Team

As stay-at-home restrictions begin to lift in some areas, many brands are turning their attention towards how to drive sales in the coming months. Analysis from Hubspot shows that deals created and closed in mid-May took a…

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