Celebrity spokespeople have existed since ancient Rome, when popular gladiators were paid to endorse products like olive oil. The same is true of people who are “famous for being famous,” a peculiar class of stardom which likewise…
After reading our blog (and virtually anything else written on the internet ever about video marketing) you probably know how valuable video marketing can be for your business. However, just because you know how powerful video marketing…
Break out your passports, because the Lemonlight international team has just gotten bigger! While our company is based in Los Angeles, California, we frequently collaborate with teams all around the world. That’s why Lemonlight is so excited…
National TV campaigns are notorious for celebrity spokesmen. Whether it’s names like John Cusack, Samuel Jackson, or Jon Hamm lending their voices to a car or a bank brand, or Matthew McConaughey in all his glory waxing…
The world of video content marketing is awash in acronyms of varying length, importance, and degree of obfuscation. From ACE (Adjust, Combine, Expand) to BANT (Budget, Authority, Need, Timeline), CPC (Cost-per-click) to CMS (Content Management System), there…
Most people would agree that the term “fake news” has been tossed around much too frequently over the past several years, to the point that this formerly potent buzzword has lost almost all of its…well, buzz. With…
When you set out to create your company, what was your goal? To help people with a problem by providing your service as a solution? Or just to create something cool, then find the right people who…
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How do you measure success as a brand? There are lots of ways that probably come to mind immediately. Money is a big one: Units sold, services provided, profits made. Or how about critical acclaim? Five star…
Break out the champagne! For the second year in a row, Lemonlight is overjoyed to announce that we have been chosen for the Inc. 5000 list of the most successful companies in America. Not only that, but…
While they may still feel like something out of science fiction, personal drone ownership has skyrocketed around the world – and especially here in the United States. Looking back, in 2016 alone almost 800,000 US drone owners…
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