Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a…
2021 is here! Believe it or not, we’re entering a new year, and for many brands, 2021 is all about video. You probably know by now that video is a critical component of your overall marketing strategy.…
Whether it’s conscious or not, video thumbnails can sway your decision about whether or not to watch a video. For example, despite the old adage, “Don’t judge a book by its cover,” most people do, in fact,…
Video is playing a crucial role in our hyper-digital world. Consumer habits and expectations are also shifting, and today’s consumer is more drawn to the digital storefront than ever before. Reaching those consumers, however, can be challenging.…
2020 has certainly been an interesting year for commercials. Brands have taken virtually every approach possible to creating content this year, including commercials set to look like Zoom backgrounds, commercials made entirely of stock footage, commercials with…
2021 is (finally) here, and it’s safe to say that video just wrapped up its best year ever. That fact isn’t all that surprising—video consumption has been trending positively for years, and the pandemic likely accelerated its…
Learn how much you should be setting aside for marketing, which marketing tactics your budget should include, and how to prioritize spending according to your specific goals. How to Spend Your 2021 Marketing Budget Many…
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As video experts, one of our goals as a company is to share the value of video production with brands across the globe. We won’t rest until every small business, large corporation, and everyone in between understands…
Every year, when we hit the holiday season and the year comes to a close, marketers look ahead to prepare for what’s coming. In 2020, though, we’re experiencing this process with a little bit of a twist.…
As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…
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