Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as…
Over the last year, short-form video platforms like TikTok and Instagram Reels became so popular that brands started to capitalize on the trend. But creating short-form content presents a unique challenge, and audiences expect to be either…
While it may feel like 2021 is just getting started, we’re a few months into the year, and there are already several great commercials to talk about. We’ll go into more detail below, but here are our…
Seven years ago, on April 1, 2014, Lemonlight was born in a spare bedroom in Los Angeles. At the time, the average cost for a 30-second commercial was $342,000, a price point that was unrealistic for many…
Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…
Recent data shows that 94% of video marketers consider video an important part of their marketing strategy. And while marketing encapsulates many different types of inbound and outbound efforts, video is especially effective at driving the needle…
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
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[Editor’s note: This article was updated on 4/24/21 to reflect updates to Instagram and TikTok’s approaches to captions.] For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought. It’s…
Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…
YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
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