When using video on social media, one of the most important factors to consider is how your audience is going to be viewing your video. Most commonly, your average scroller will be viewing on mobile, unless they’re…
We’re breaking down each stage of the buyer’s journey in this four-part series. You did it! You’ve nurtured your leads through the decision stage of the buyer’s journey and turned them into sales! You now have a…
We’re breaking down each stage of the buyer’s journey in this four-part series. You’ve done the work it takes to attract visitors to your website. You’ve engaged those visitors with interesting, informative content and they’ve willingly given…
When using video as part of your marketing strategy, sharing your videos on social media is one of your best avenues for a good return-on-investment. While Instagram is the social media darling of 2018, there’s still a…
We’re breaking down each stage of the buyer’s journey in this four-part series. Congratulations! Your video marketing was a success! You’ve used video, along with all your other marketing efforts, to effectively attract viewers to your brand’s…
We’re breaking down each stage of the buyer’s journey in this four-part series. Building brand awareness is usually one of the top goals companies have when they come to us for a video. “We want more people…
When you think about video marketing, what’s the first thing that pops into your head? If it’s an epic, Super Bowl-style ad of a Ferrari cruising along a mountain vista in the snow being driven by Matthew…
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Because we sing the praises of online video all day long, we often forget how difficult the process can actually be. Just because we’ve mastered the art of creating high-quality, affordable videos for the masses today doesn’t…
From the growth of Instagram Stories, to interactive video advertising across social networks, 2018 was a huge year for video. It’s the hottest marketing trend around, leading to higher conversion rates, engagement rates, ROI, trust metrics, and…
When companies start out, their number one priority is making just enough money to stay afloat. This startup stage is highly stressful and can last years to grow out of. But if you’re finally making a consistent…
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