One of the oldest rules in business is that the customer is always right. When it comes to marketing, customers are almost always placed at the forefront of campaigns and strategies. However, many businesses have another “customer”…
Sometimes it seems like everybody these days is always talking about podcasts. This trend shows no signs of stopping either, as for the past decade podcasts have only been growing in popularity and influence all across the…
For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…
Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…
In theory, what could be easier than event videography? There’s no casting, no scripting, and no second takes. You just bring your camera to an event, shoot a little footage, and then after an hour or two…
There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…
“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…
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For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…
What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…
Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…
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