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3 Brands That Have Mastered High-Converting Video

If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using…

4 Keys to Creating the Video Ad Your Business Needs

By Hope Horner Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big…

Why You Need to Plan Your Video Marketing Strategy in Advance

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different…

Pre-Roll Advertising: Small Businesses Do It Better

If you’re not reaching consumers with video, you’re probably not reaching them at all. When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I…

Silence Is Golden: Why Companies Are Turning to Muted Ads

As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be…

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How to Create an Effective Video Marketing Strategy

These days, more and more business owners are realizing that videos are an incredibly effective way to advertise their product or service. To ensure that you can make the most of this advertising mechanism, it’s important to…

Team Member Spotlight: Meet Lizzy Marlow

Here at Lemonlight, our employees are one of a kind. Our Marketing Manager Lizzy Marlow is no exception! A Florida-born marketing guru, she’s a valued member of the Lemonlight family. Learn more about Lizzy in our Q&A…

#Tagging for Success

If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this – #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags…

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Give us a call at 310.402.0275