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3 Video Marketing Tips to Turn Leads Into Clients

By Hope Horner It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of…

3 Ways to Ensure Your Video Campaign Is a Home Run

By Hope Horner Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad…

3 Ways to Elevate Your Video Marketing Strategy

By Hope Horner “Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures…

Beyond Marketing: Using Video to Address Customer Concerns

By Hope Horner The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive. While today’s tech-savvy consumers are more empowered…

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3 Ways to Optimize Your Video Advertising Strategy on Facebook

By Hope Horner Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last…

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