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How to Make Your Video Interactive

Video marketing is bigger than it’s ever been. Video trends are advancing at a pace faster than ever before and now, brands everywhere are working with interactive features, new technology, and special effects to create some of…

9 Unexpected Ways You Can Use Video Marketing

If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video is predicted to make up 80…

7 Most Engaging Commercials of 2018

The year isn’t over yet, but already we’ve seen some amazing short-form commercials come our way. Both television and the internet have become home to some of the most amazing advertising campaigns and we wanted to highlight…

Why Agencies Can’t Ignore Video Marketing Any Longer

Let’s get real – as a marketer, you already know how important video marketing is. So why aren’t you doing it? Is it because you’re only getting involved in marketing and advertising for the first time? Or…

How to Optimize Your Video Content in 4 Easy Steps

You’ve created your video, you’ve shared it on your owned, paid, and earned channels, and you want to know how to optimize your video content now and in the future. This is the most insightful step of…

Video Analytics: 13 Tools to Help You Measure Success

Measuring the results of your video campaign is no easy task. Besides knowing which metrics to keep an eye on, you’ve got to know which analytics platform can best measure those metrics. So, where do you start?…

How to Measure the ROI of Video Marketing

We’ve talked about some of the key performance indicators to keep an eye on when you launch your video campaign. But how do those KPIs relate to your return on investment? How do you know if your…

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How to Perfect Your Earned Video Distribution Strategy

We’ve talked about owned and paid distribution and the effect they can have on your video’s success. While they’re the most common ways to distribute your video, earned distribution can be one of the most powerful weapons…

The Video Marketing KPIs You Need to Know

Measuring the success of your video seems pretty straightforward — most marketers think a viral video is a successful video, meaning the more views your video gets, the better. But if your only benchmark for your video’s…

Team Member Spotlight: Meet Kaitlyn Lupo

Here at Lemonlight, our employees are one of a kind. Our Account Manager Kaitlyn Lupo is no exception! A post-production guru, she’s a valued member of the Lemonlight family. Learn more about Kaitlyn below! Q: What’s your…

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Give us a call at 310.402.0275