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How to Plan Your Long-Term Strategy During a Pandemic

As the impact of COVID-19 continues to hit brands across the globe, many companies have found that planning—both short-term and long-term—has gone out the window. After all, no one was planning for a pandemic to wreak havoc…

10 Marketers Share Their Advice for Navigating COVID-19

Our team recently sent out a survey to gauge how marketers have been experiencing COVID-19. We wanted to learn about marketing challenges and opportunities across industries, locations, and business sizes. We reported on the findings from that…

Must-Watch Video of the Week: Jeep Revisits Groundhog Day

Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the…

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Why Now Is Not the Time to Cut Your Marketing Budget

Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does.  For those reasons, it’s often the first line…

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