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What’s the Difference Between B2B and B2C Video Marketing?

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two sides of the same coin. While their subjects of focus may be different, both forms have ultimately similar aims, and both can benefit immensely from the undeniable power of…

8 Startup Founders Share Their Tips For Success

Starting a brand new company from scratch can seem next to impossible, and yet every year, thousands upon thousands of aspiring entrepreneurs give it their best shot. Those early days are brutal, and most startups won’t live…

Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

The 12 Brand Archetypes Illustrated With Video

You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically…

The How and Why of Live Streaming Video Content

Imagine stretching out the length of human history like a piece of yarn and then marking off two points with a pen: First, the invention of the movie camera, and second, the invention of the live performance.…

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Connect To Gen Z With Video Content

Figuring out what exactly separates each new generation can be next to impossible. There are no set criteria. Is it as simple as fashion? Or politics? Taste in music, maybe? Even the actual passage of time does…

A Brief Education On Educational Video Content

Content marketing as a household concept is still relatively new, even if it’s been around as an actual tactic for a long time. But educational content marketing in particular has gotten a big boost in recent years,…

What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half again as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor…

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