Why a Product Video for Your Ecommerce Company is Necessary

Picture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of the cost of the competition, but it’s from a brand you don’t know. Besides looking up reviews, how else can you learn more about the product…

Consider These 3 Things Before Investing in Video Marketing

When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an explainer video increased user comprehension. A report from Cisco predicts…

Why Every Startup Needs a Team Video (and How to Create a Great One)

Consumers and employees are really one in the same — just people, in different contexts. Both are human, which means both engage more strongly with video content than any other media. In fact, according to John Medina, a developmental molecular biologist, if humans hear a piece of information, they’ll remember…

8 Reasons to Add Video to Your Content Marketing Strategy

Adding video content to your marketing strategy can seem daunting – we get it! Although video is rapidly becoming the most powerful form of advertising, incorporating video takes time and money. If you’re still looking for that final nudge, here are eight reasons you need to start producing video content…

Misconceptions in Video Marketing: a Screenplay

Scene: Interior office. Two characters, Miss Margaret Conception and Lemon Light, are having a conversation about video marketing over a cup of coffee. Miss Conception: Welcome to my office, Lemon. I’m really glad to have you here. I know I need to add video to my marketing mix and I’m excited to…

How to Bring Video Into Your Content Strategy

Here’s something that may make more traditional marketers squirm: There’s no question that the future of content lies with video. Social media is forcing brands across industries to prioritize video as an integral part of their strategy. Otherwise, brands may miss out on engaging their audiences on the platforms they…

event video

Top 3 Reasons Why You Should Capture Your Next Event on Video

Event videos can be used before, during, and after an event and should help to capture the heart, feel and purpose of an event. 1. It extends the event Capturing your event on video means a couple things. You can use footage from it: In further communication with the people that attended.…

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How to Drive More Sales Through Video Marketing

Video Marketing is the most powerful form of online marketing, and is quickly becoming the most powerful form of marketing period. Consider these remarkable statistics: More than one BILLION hours of YouTube video is being watched every day. That’s around 8.4 minutes per day, per person around the world! 52% of marketing…

How to Maximize the Power of Video in Your Marketing Automation Efforts

A new partnership between HubSpot and video marketing automation platform TwentyThree is the most recent testament to the growing power of video as a marketing tool. Consumers crave visual content more than ever before — and their taste for video continues to increase. According to a study by Wistia, people…

20 Places to Post Your Video Now That it’s Done

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured!  Your videos are finally finished… now what? No matter how wonderful, engaging, or informative your videos are, they won’t mean much if no one else has the opportunity to see them. After all…

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