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Native Video Advertising: How to Transform Your Ad Strategy

If you’re not sure what native advertising is, you’re probably the prime target for these ads. More powerful than most other forms of advertising, which can be obvious and intrusive, native advertising is subtle and can fly…

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Client Spotlight: Zuma

Meet Lemonlight client Zuma! Zuma, the brainchild of award-winning creator Rainer Becker, is a modern-style Japanese restaurant with locations all over the world. Inspired by the informal dining style of izakaya, the food is all about being…

Does Your Blog Need Video? The Not-So-Shocking Answer

If you’re not communicating with your audience using video, chances are, you’re not communicating with your audience at all. If you want to deliver a message, video is key, and more people will actually retain that message…

Video Advertising on Facebook: Best Practices You Should Know

Facebook advertising needs no introduction. Everyone knows about Facebook ads and everyone has an opinion, especially after the onslaught of scandals back in April. Love them or hate them, Facebook ads have rightfully been a go-to marketing…

Client Spotlight: Courtmatics

Meet Lemonlight client Courtmatics! Courtmatics is a smart-tech company with a coaching platform that leverages technology to help tennis players measure and improve their game. We created the video below to highlight their platform and their one-of-a-kind…

How To Optimize Your Ecommerce Pages with Video

You know your brand video belongs on your homepage, on your social media pages, and in your product ads, but can video help you convert users directly on your product pages? When your video showcases in detail…

Client Spotlight: Gravitas

Meet Lemonlight client Gravitas! D.C.-based Gravitas is the dream child of Chef Matt Baker, a restaurant where diners can experience customizable four- to seven-course tasting menus in an intimate, laid back setting. The project was so personal…

Video Advertising on YouTube: Best Practices for 2019

Ah, the beauty of YouTube. You wouldn’t know it based on its humble 300K views, but badday.mpg is actually one of the internet’s first viral videos. When the video started circling back in 1997, badday was shared…

3 Essential Ways Video Helps You Build Brand Loyalty

As an agency or marketer creating content for your clients, you’re constantly thinking up creative ways for them to stand out from the crowd of competitors begging for their customers’ attention. At Lemonlight, we strive to create…

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Give us a call at 310.402.0275