Your Kickstarter video can bring you exponential returns placed into a successful Kickstarter campaign. David Pettrillo who started Coffee Joulies, was able to raise over $300,000 through the judicious use of the right Kickstarter video! Here are five things we noticed about his success that will translate directly into your own Kickstarter video campaign!
Be Who You Are!
Today, people fund projects, not products, that they like. Kickstarter videos give you a chance to introduce yourself as well as your concept. Use it! Be passionate, and let people know that you are worthy of their trust. Pearly whites get the pearls – smile!
Brevity is the Soul of Wit.
Sell the sizzle, not the steak! People want to hear the short version of whatever it is that you are doing, so give them a shorter version than that and leave them wanting more. This excitement to see where you are going is part of what they pay for!
Get the Basics Down.
Although you want to be brief, you also want to cover the basics: People need to know you, your story, your plans for their money, your rewards and what will happen if you do not reach your goal. The basics also include remembering your third-grade manners, so do not forget to say thanks!
Be a Legal Beagle!
You are going for the gold in your video, so you need to be on your best legal behavior. Beware of copyright law, or simply cover up everything that doesn’t belong to you in your video!
Cookies are for Closers!
People like to be told what to do – just not in an invasive or harsh tone. However, you definitely need to create a very specific call to action at the end of your video so people will know exactly how to donate to your cause!
Lemonlight Media is the video marketing and production partner that you need for a successful Kickstarter video. Give us a call or an email today to discuss how we can get your start up started up the right way!