Seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service — from a friend, a co-worker, or maybe a significant other who no longer found your stubble endearing.
In any case, how you were introduced to it is probably easy to remember: The brand’s explainer video, which now has more than 24 million views on YouTube, is pure marketing genius. Those 93 seconds put the small startup on a trajectory that culminated in its $1 billion acquisition by Unilever in 2016.
Viral video ads like this succeed in large part because they can transmit the most information in the shortest time, giving your brand the opportunity to showcase its best features in addition to exciting and entertaining viewers.
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