A new partnership between HubSpot and video marketing automation platform TwentyThree is the most recent testament to the growing power of video as a marketing tool. Consumers crave visual content more than ever before — and their taste for video continues to increase.

According to a study by Wistia, people spend more than double the time on web pages with video that they do on pages without video. And yet a study by Demand Metric found less than 10 percent of companies are incorporating that highly actionable viewing data into their marketing automation or CRM systems.

If your business is among those nine out of 10 video marketing laggards, you’re missing out on the chance to create important emotional connections with potential customers.

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