How to Make Your Short Video as Impactful as a Feature

November 18, 2015 1 min read40

Anyone who creates video content knows that a lot of blood, sweat and tears go into a great production. The difference between a short film and a feature film is that short films must reach their conclusions at a quicker pace while feature films have more breathing room. Short films allow a producer or director the ability to tell a complete, cohesive story with quicker pacing than a feature-length video would allow. Because of its smaller length, a short film has the ability to pack a more powerful punch over a shorter period of time. The fact that they also have a quicker turn over time and take less effort overall to produce than the larger feature-length videos helps to give short films and commercials a step above.

When making short videos or commercials, it is important to be mindful of pacing and editing. In contrast to feature length movies and videos, there is not a lot of space to fill so the pacing must be quick and the editing sharp and to the point. The tradeoff for that is, of course, more cohesive and efficient storytelling. This is a major benefit for businesses or individuals who wish to get a point across in a more powerful manner. Nothing is more valued in the media world than making a point efficiently and effectively. Short films help achieve that goal with an appeal to the emotions and senses.

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