The combination of social media and video marketing is the most powerful way to reach potential customers.
In the mid 2000s, numerous entertainment executives involved in video marketing discovered something astonishing about online video. It was not long after YouTube had been invented. Social media wasn’t popular yet, but digital marketing was. They realized there would never again be a time in human history when it would be easier or more cost-effective to reach a television audience.
Ten years later, the cycle they experienced on desktops is repeating itself with mobile devices. The difference this time around is the immediacy. Roughly half of all mobile device users discover video on mobile devices, watch long-form video (five minutes or more) on mobile devices and consider their phone or tablet to simply be the next iteration of a personal television set. Instead of dozens or hundreds of channels, now it has millions.
The combination of social media and video marketing is the most powerful way to reach potential customers. The ability to target audiences by interest through social networking and then put a video directly in their hands is tremendously versatile, cost-effective and each effort has the potential to become viral. Digital marketing has never been easier than it is now.
The key to taking advantage of what is possible now is to understand why people watch a video on their phones or tablets. Either they are keeping up with a series on a streaming service or they are looking for something to share. If you don’t happen to be producing a television show, that means you have to find a way to make your video something worth sharing for those who watch on their mobile devices. That will not only ensure its impact with those who watch, but it will create viral potential when those people want to show off what they found.
There is no better way to find new customers and establish long-term relationships with them and their friends. Give us the word, and we give you the world. As a full-service video production and marketing company, Lemonlight Media wants to help your ad campaign explode onto the scene! Give us a call or an email today!