The Director of Photography (DP) serves as the linchpin between the conceptual and the tangible. Being successful in this role demands a blend of creative and technical acumen, as the DP shapes the visual narrative, transforming abstract ideas into vivid, compelling imagery that captivates viewers.

Michael Candelori’s experiences with Lemonlight highlight the rewarding nature of video production. From collaborating closely with clients to navigating the challenges and opportunities of each project, his journey offers invaluable insights into the art and craft of creating visual stories that stick with you. Check out our interview with him below:

How long have you worked with Lemonlight?

I’ve worked with Lemonlight for two years.

What’s the best part about working with Lemonlight?

The variety of clients and new spaces I get to see.

Why do you love the video production industry?

I love the industry because of its collaborative nature. Each person that contributes to a shoot brings a unique perspective from their experience. And I think combining the strengths of a whole crew makes the end product stronger.

What’s your favorite crew meal or snack?

My favorite crew meal is visiting the best local sandwich shop, according to the client!

Do you have any advice for those just starting in the industry?

For all filmmakers, the best advice is to pick up a camera and shoot! Don’t expect that everything you shoot will be good – instead, learn from what you did today and do it even better tomorrow. For DPs specifically, the best advice I ever got was that a DP is an artist, a manager, and a technician, in that order. First, no matter what you are shooting, make art with your camera. Then, remember that you are a manager of a camera and lighting team that you can lean on to make the shoot succeed. Finally, know your gear inside and out, so that the technical process on set is second nature. It gives you the freedom to enjoy what you are doing and will always make the video better.

How has working at Lemonlight influenced or shaped your approach to video production overall?

More than anything, collaborating with Lemonlight producers has highlighted the importance of really working with the client to find the foundations that make their story soar. I often find working with companies and non-profits, that the people who work there every day do not often have the chance to step back and see their work the way that someone new coming in might see it. It is so important to encourage the client to look beyond what they THINK is their objective with the video, and find the ideas and people whose passion for their work makes it successful. If you can help the client locate that beating heart of the organization, both through pre-production and spontaneously on set, then the deliverable will be stronger and more genuine.

What’s a behind-the-scenes story or anecdote from a project that you think best represents the video production process at Lemonlight?

I recently worked on a video meant to recruit new employees for the City of Philadelphia. They came to Lemonlight with a vision of what they wanted, some great visual locations to shoot in, and a group of dedicated City workers. Even with these elements and thorough planning by Lemonlight producer Alice, we still had the challenge – and opportunity – to bring the spot to life on set. From an observation deck high over City Hall, to a fleet maintenance shop servicing the City’s fire trucks, the combination of a well-tuned schedule and inspiration in the moment led to an easygoing, fun set and some great footage.