Consider These 3 Things Before Investing in Video Marketing

When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an explainer video increased user comprehension.

A report from Cisco predicts that 82 percent of all internet traffic will be video by 2021. The number of businesses using it to promote their products or services is on the rise, but seamlessly incorporating the medium into an overall marketing strategy is not without some hurdles.

Overspending on a lackluster video, missing your target audience, and losing sight of what is best for your company while chasing the elusive viral video are scenarios we see business owners run into on a daily basis.

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