4 Unexpected Ways to Promote Your Sports Brand with Video

The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands can use video for their own marketing storytelling.

We work with so many amazing organizations in different industries and fields. It’s inspiring to see all sorts of businesses use the power of video to their benefit. No matter what type of company you are or what field you work in, you have a story to tell.

Some of the coolest organizations we get to work with are in the sports industry. If you’re running a sports-based company, including anything from fitness classes, sports camps, personal training clubs, or a new sports league altogether, the best way to share your mission is through video.

Do you want to get your future students pumped? Show your class in action! Want to promote your athletes by sharing their talent at work? Film one of their training sessions! Video is the best way to engage a larger audience than any other online marketing technique, and for an industry that’s all about getting up and moving, it’s especially critical to make use of the dynamic nature of video content.

Here are some awesome examples of how sports companies we’ve worked with have used video to share their message with the world.

1. Manhattan Fencing

Manhattan Fencing is a New York City-based fencing center started by U.S. Fencing Hall of Fame Maestro Yury Gelman. Priding themselves on world-class coaches, dynamic programs, and an exceptional facility, the only thing you’d be surprised to learn about Manhattan Fencing is how they treat their clients: “It’s all family.”

We were able to work with Manhattan Fencing to make one cool brand video, focusing on engaging visitors looking to educate themselves about what all Manhattan Fencing has to offer. While this is mostly a highlight reel, it definitely uses testimonials and an educational spin to inform viewers, letting you hear directly from students and coaches as they explain their favorite parts of the organization.

2. Detroit Jiu Jitsu and Delray Beach Boxing 

Sometimes it takes some originality to stand out, especially when you’re a gym or a dojo trying to promote yourself. Plus, so much of the gym-trainee relationship is built around a strong community, so that’s something you want to communicate in an authentic way. Do it with video!

Take these two very different brand videos from Detroit Jiu Jitsu and Delray Beach Boxing. Both are gyms and academies in their own right, teaching two very different styles of fighting, and come from two very different backgrounds going for two different aesthetics. Each video is uniquely its own style and vibe, and we love them both. Think about the ways you can get creative with your own brand video. This isn’t a one-style-fits-all business. Get creative and show your authenticity!

3. Connecticut Martial Arts

Connecticut Martial Arts is all about high-quality martial arts instruction in a positive, safe, and encouraging environment. We worked with them to create a pre-roll commercial to attract and nurture interested audiences and turn them into potential customers.

Because we only had 30 seconds (and because CMA’s students are so talented,) we sat back and let the moves speak for themselves, using only a kick-butt background track to show off their intense martial arts routines, something any sports center can do during their training classes or competitions.

Bonus tip: Check out Connecticut Martial Arts’ homepage. They’re using their pre-roll video on their homepage – a smart and savvy way to use paid promotional content on their owned channels for extra audience engagement.

4. Special Olympics of Southern California

The Special Olympics of Southern California hosted their 2015 World Games in Los Angeles, and we were lucky enough to work with them to cover it with this event video. If you don’t already know, the mission of the SOSC is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.

They were able to use this content to promote their 2015 event, both to web visitors looking more information and to delight SOSC community-members already following the organization in anticipation for upcoming events. Think about how you can use your own event content to evangelize your fans and get them excited about getting involved with your organization!

No matter your goal, video can help bring your sports organization to life!

Admit it – you didn’t get into the sports industry just for the money. It’s not only good for you, it’s lively and fun- your marketing content should be the same! Consider how you can better use video to achieve your company’s marketing goals and better represent your company’s core values in action.

If you need help coming up with ideas, defining goals, or just want to find out more, reach out! Our team would be happy to help, providing your business as much high-quality, affordable video content as you can dream up! Schedule your call today.

Grant Harvey

Grant Harvey