It is fairly common knowledge that humans have an emotional connection to visual storytelling, and video marketing is no exception! The success stories of videos that have gone viral are legend. As technology has advanced, we’ve simply come up with new and innovative ways to watch more videos. Take a quick look at these cool video marketing facts:
1. Over 100 million people watch online videos every day. Even more surprising, Facebook viewers now watch an incredible 100 million hours of video every day! Video marketing presents an incredible opportunity for businesses to capitalize on the explosive popularity of digital video.
2. It takes about 1.8 million words to get the same impact as a one-minute marketing video. This one gets us every time! A picture may be worth a thousand words, but a video is practically priceless.
3. According to ReelSEO, 80% of all internet traffic will be video by 2019. Online video is the future, and video marketing will certainly follow suit. You can stay ahead of the curve by perfecting your video marketing strategies today.
4. 90% of online shoppers say that video helps them make buying decisions. It is no secret that E-commerce is the fastest growing retail market worldwide, and online shopping has exploded over the past decade. For product-based businesses, explainer and demonstration videos are great ways to engage potential customers.
5. According to automated email marketing provider Eloqua, video in introductory emails reduced subscriber opt-outs by 75%. A video is a great way to make a personal and lasting first impression. Make sure your email contains a clear call to action directing the reader to watch or click on the video link.
6. About 75% of business people interviewed by Forbes said they watch video presentations on business websites every week. Even better – almost 70% of them checked out the company’s website afterward, and half of them made a purchase
7. According to ReelSEO, 96% of B2B respondents are engaged in video content marketing. Of those respondents, 73% confirm that video has positively impacted marketing results.
Video Marketing is now the most effective form of digital advertising in the world. The good news is – you and your business are officially on board!
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