Engage Your Audience

How Much Does It Cost to Produce a Video?

May 17, 2020 3 min read299

Video is consistently reported as one of the most compelling ways to tell your company’s brand story. But video shoots can be difficult and time-consuming to organize internally, leading many companies to decide to work with a production company instead.

If you’ve been thinking of hiring a video production company for your next video to ease some of that stress, consider Lemonlight! We have expert production teams placed across the globe, and we’ve created over 10,000 videos since we launched in 2014. In that time, we’ve worked with clients in virtually every industry at every price point.

When you’re preparing to launch a video project, the price point is often of particular interest. Although it’s impossible to give an exact estimate for your project without hearing your specific goals and parameters, we can go over the typical price range for each of our most common video types. Let’s take a look!

Lemonlight Pricing

How much an individual video costs depends on a number of factors, including the type of video, the video’s length and scope, and, of course, the timeline. With that in mind, here is a rough breakdown of our costs. If you need a more specific estimate to get approval for your budget, schedule a consultation call to get a free quote that’s aligned with your unique project.

Stock Videos

If your video project doesn’t require any filming or production, just simple editing of stock video footage, Lemonlight has you covered. These are relatively simple projects we can do for you, ranging in price from $500 to $2,500, depending on the video’s length. That price includes the purchase of the stock footage itself, video editing, sound editing, and up to three rounds of feedback and revisions.

Because these projects tend to be simpler, just let us know what you’re looking for on your creative call and we can have a stock video ready for you in as little as a few weeks!

Animation Videos

Want a fun animated video? These don’t require a lot of filming, but they do require a lot of editing and technical production expertise, bringing up the cost and time required to create these videos. Here at Lemonlight, we charge from $1,500 to $5,000 per animation video, depending on the scope of the animation and the video’s length. Simple whiteboard animation will be less expensive than 3D animation, so keep your budget in mind when thinking about your creative execution.



Mini-docs are our most popular type of video, and they typically range from $2,000 to $6,000 per video depending on the video’s length and requirements. Docu-style videos are typically filmed at your company’s location and feature you and your customers on camera. They often include candid testimonials and showcase your most popular products, services, and features. Where your project will fall within the price range depends primarily on the length of the video and the amount of time we spend on set.

Lifestyle and Narrative Videos

Lifestyle and narrative videos fall more in line with your traditional commercial production style, which includes scripting, storyboarding, hiring actors, location scouting, art direction, and more. Because they often require a considerable amount of pre-production and larger crews on set, our narrative videos range typically range from $5,000 to $25,000. For especially complex projects, the top end of the range can be $50,000 or more to accommodate multiple set locations, high-profile talent (like celebrity cameos), drone footage, and other creative elements.

Despite the higher price tag on these videos, they often deliver outsized value to our clients because they’re also the easiest videos to repurpose and distribute across multiple channels. A single lifestyle video can provide material for your website, your social pages, your e-commerce platforms, and more.

If you’re looking for a straightforward product video, we also offer a more compact narrative production that effectively showcases your product in a clean, tasteful way. These videos are typically shot in a studio with minimal scripting and few actors, and can range from $2,000 to $4,000 per video. Their simplicity often makes them a beautiful representation of your brand, and they can be enhanced with a graphics package or voiceover.

Still don’t know what video is right for you? Take our quiz to find out!

At the end of the day, there are tons of video options when you’re creating content for your brand, and we work with you to craft the perfect combination to achieve your goals. Whether you need a single event video, a robust video content strategy, or something in between, we’ll use our deep experience to make sure we find the perfect fit.

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