What Is a Lemonlight Anyway?

It’s an uphill battle for small businesses these days. Consumers grow savvier by the second, and they have more purchasing choices than ever before. Gone are the days of setting up a window display to lure customers in from the street. No longer can a catchy poster ensure sufficient business. In our world of social media, search engines, and short attention spans, it’s easy for you and your message to get lost in the shadows.

We’re here to help get you into the light—the Lemonlight, that is.

What is Lemonlight?

Lemonlight is a video marketing company, based in Los Angeles that specializes in delivering world-class video content that engages your unique audience. We handle the entire video production process, including brainstorming, scriptwriting, sourcing all talent and materials, filming, and editing to present you with a stunning final video.

We also go one step further, helping with distribution. Want a high-quality commercial sent only those within 5 miles of your business? Done. Wish you could make a special video for college grads in Pasadena between the ages of 25-35? Not a problem. Dream of sending a professional, high-definition cat slideshow to your Aunt Edna’s neighborhood? We can do that, too.

Consumers in this content-saturated world don’t have the time to explore their options, and you don’t have the time to convince them, one by one, of your incredible value. But, you also don’t want to send a stock message out to the world—you want to maintain the personality and relationships that are the cornerstone of your business. At Lemonlight, we help you craft a video marketing campaign that is personal, unique, and relevant—and we’ll get it in front of the people that matter most to your business.

Pause! Rewind. What is video marketing?

You know what marketing is: getting your product or your message out to the people who need it. Traditionally, this has been done through word of mouth, print advertising, or graphic design. Video marketing is the newest and most important addition to the marketing world. It’s also super effective, a claim that countless statistics continue to support year after year.

See, marketing is all about storytelling. You need to tell people who you are and why they should care enough about you to buy what you’re selling. You can do it through words, images, testimonials, in-store displays… the list goes on and on. Or, you can do it through video and hit many of those points all at once. That’s what video marketing does.

We know you love what you do. We love what we do, too. We love it so much that sometimes, it feels more like play than work. And that’s why we started this company.

After 15 years in the production industry and 25 years in digital marketing, we decided that we wanted to use our skills to help businesses representing every industry, every size, and every budget to tap into the power of video marketing. Until now, most video marketing campaigns have been launched by international behemoths with cash resources most companies can only dream of. As a result, most businesses have traditionally been left behind. We’re here to bridge that gap.

The future is full of possibilities, and it’s time to get in on the action.

Why are we called Lemonlight?

In the old days, stages used little lights called “limes” to illuminate their stars. Ever heard the phrase, “being in the limelight?” That’s where that phrase comes from.

These days, we are looking at a bigger stage and need some brighter lights. That’s why we decided to up the ante. What happens when you upgrade from a cute little limelight?

You get a Lemonlight.

So get your business out of the shadows and stand in the Lemonlight today! Call us for a free creative consultation and subscribe to our newsletter to get up-to-date information on video marketing tips and tricks. After all, you know what they say. When life gives you lemons…

…make a commercial.