Skip to content
Lemonlight
  • How It Works
  • Partners
  • Portfolio
  • Blog
  • Get Started
  • How It Works
  • Partners
  • Portfolio
  • Blog
  • Get Started

Blog

home chevron_right The 2022 Video Marketing Landscape Report (Original Research)

The 2022 Video Marketing Landscape Report (Original Research)

August 30, 2022 1 min read57
0Shares
0Shares

2020 was a turning point for the video marketing industry. The pandemic forced businesses to change the way they operate, specifically the way they market their products and services. As a result, many businesses turned to video creative as a way to reach their customers and promote their brand.

Lemonlight conducted its own research throughout February and March 2022 to fully understand the way video production and consumption evolved due to COVID-19. It was our second year distributing the survey, this time receiving 1392 responses compared to just 517 in 2021. Our data skewed more heavily towards standalone brands and their in-house marketing teams. Of this year’s respondents, 94% worked for brands, 4% worked for agencies, and 2% responded “Other” with write-in responses like “Non-profit” and “Solopreneur.”

There’s quite a bit of information to unpack in the report, touching a wide range of video marketing and production topics. You’ll gain plenty of key insights, but some of the main takeaways include:

  • Why social media pages and websites are the most common video distribution methods that you should take advantage of.
  • Defining “edu-tainment” content and understanding why it’s becoming the future of video.
  • Why organizations are split between hiring production support and handling it internally.

To dive deeper into these topics and more, download a free copy of the full 2022 Video Marketing Landscape Report below, and be sure to contact Lemonlight for your next video production project.

Download Original Research

Attract More CustomersDelight Your CustomersEngage Your AudienceGrow Your TeamNurture your ProspectsBlogContent MarketingEmail MarketingFacebookGoogle AdsInstagramLinkedInSEOSocial MediaTwitterWebsiteYoutube
Isaiah Shelton

Isaiah Shelton

Isaiah is the Senior Content Strategist at Lemonlight. He's been in the content marketing industry since 2014, starting as a freelance writer and eventually moving up the ranks to his current role. He’s a film junky, design enthusiast, and bleeds purple and gold—go Lakers!

You May Also Like

.

Attract More Customers

Why Mobile Content Drives Sales: An Analysis of Today’s Customer Decision Journey

.

Attract More Customers

5 Ways to Optimize Video Content for Mobile

.

Attract More Customers

How Much Does It Cost to Produce a Video?

View All Blogs

Like what you see?

Create your first video today.

Purchase a video and start your project today, and get your video in as little as 3 weeks.

Get Started Now

Let’s talk video.

Please fill out the form below, and one of our Executive Producers will follow up within 48 hours. If you're trying to reach someone else, please visit our contact page.

Subscribe to our newsletter

Let’s talk video.

Please fill out the form below, and one of our Executive Producers will follow up within 48 hours. If you're trying to reach someone else, please visit our contact page.

home chevron_right The 2022 Video Marketing Landscape Report (Original Research)

Quick Links
  • Partners
  • Portfolio
  • Press and Reviews
  • Contact
  • Blog
  • Video Marketing Strategy
  • Video Ad Specs
  • Advertising and Distribution
Get Started
  • Create Video
Cities
  • Austin
  • Chicago
  • Las Vegas
  • Los Angeles
  • Miami
  • New York
  • San Jose
  • San Francisco
Types of Video
  • Video Ad
  • Product Video
  • About Us Video
  • Fundraising Video
  • Testimonial Video
  • Event Video
  • Explainer Video
  • Tutorial Video
  • Team Video
Industries
  • Software & Tech
  • Education
  • Retail & Ecommerce
  • Beauty & Fashion
  • Health & Fitness
  • Food & Restaurant
  • Professional Services
  • Home & Garden
  • Medical & Biotech
  • Travel & Hospitality
  • Real Estate
Copyright © 2023 Lemonlight, Inc. All rights reserved.​
226 South Glasgow, Inglewood CA 90301
(310) 402-0275
  • Privacy Policy
  • Terms of Use
  • Cookies Policy
  • Disclaimer
Copy link
CopyCopied
Powered by Social Snap