Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
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In the world of social media activism, it feels like any old Tweet can be just as politically motivating as an old-school public awareness campaign. But if you really want to fire up your marketing AND make…
On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…
Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…
We’re always looking for inspiration from around the internet and we do our best to keep up with what our fellow creators are up to. That’s why, when something makes a splash in the video world, we’re…
Everyone wants their video to go viral. But how, exactly, does that work? Viral videos tend to have one major thing in common: they elicit strong reactions. Sometimes that reaction is laughter or joy, but often videos that…
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