How to Make a Viral Video
On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight. …
About Clickbait Video Ad Campaigns – and One in Particular
Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
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11 Viral Videos and the 8 Traits That Made Them Successful
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
See How this Video Launched an Amazing Public Awareness Campaign
In the world of social media activism, it feels like any old Tweet can be just as politically motivating as an old-school public awareness campaign. But if you really want to fire up your marketing AND make…
7 Takeaways from Apple’s Latest Promotional Video
On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…
3 Tips to Help You Nail Your Next Lifestyle Video
Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…
Viral Video of the Week: “Vimeo Can Help”
We’re always looking for inspiration from around the internet and we do our best to keep up with what our fellow creators are up to. That’s why, when something makes a splash in the video world, we’re…