2020 has certainly been an interesting year for commercials. Brands have taken virtually every approach possible to creating content this year, including commercials set to look like Zoom backgrounds, commercials made entirely of stock footage, commercials with…
Pre-roll ads have somewhat of a reputation in the advertising industry. If you’re not familiar with the term, you almost certainly know these ads when you see them—the typically unskippable clips that play on YouTube and other…
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The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands…
Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
A good commercial has the power to totally elevate or sink your brand. From “Wazzzup!” to “It gives you wiiiiings!”, commercial taglines, catch phrases, jingles, and cameos naturally become a part of history, and when done right,…
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