Your video goal should never be to “go viral.” Aiming only for video virality means you’ll more than likely end up with mediocre content that doesn’t meet your high expectations. That being said, hoping for high engagement,…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
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A good commercial has the power to totally elevate or sink your brand. From “Wazzzup!” to “It gives you wiiiiings!”, commercial taglines, catch phrases, jingles, and cameos naturally become a part of history, and when done right,…
We work with so many amazing organizations in different industries and fields. It’s inspiring to see all sorts of businesses use the power of video to their benefit. No matter what type of company you are or…
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