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6 OTT Ad Trends to Take Advantage of in 2021

Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…

New Research Finds That Video Is #1 Opportunity for 2021

Whether you keep up with the latest marketing research or not, it’s clear that video is here to stay. But, with each new report release, we’re able to dive a little deeper into video’s significance—both within the…

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The Complete Series: Video Trends in 2020

It’s 2020, which means many companies are planning for the new year by developing strategies for their marketing content. Many of those companies will choose to incorporate video content this year, taking advantage of video’s many benefits…

Video Trends in 2020: Vertical Video

It’s time for the next installment of our “Video Trends in 2020” series (check out parts one and two!), and this time, we’re looking at vertical video. All over the Internet, there are complaints from users watching…

Video Trends in 2020: One-on-One Video Communication

For the second iteration of our “Video Trends in 2020” series, we’re looking into a concept that has been gaining traction in recent months: one-on-one video communication. What is one-on-one video communication? One-on-one video communication is the…

Video Trends in 2020: Authenticity

When you think about the best video content you’ve ever seen, what features made it great? Was it the video’s style or tone? Was it the message of the content? Was it beautiful graphics or outstanding visuals?…

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