For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…
It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this…
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Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that…
As cities across the US loosen health and safety regulations aimed at keeping COVID-19 under control, many people are looking to introduce health measures into what used to be day-to-day activities. And while it’s not every day…
Love them or hate them, influencers are here to stay. Influencer marketing has become a powerful field in recent years, with many influencers boasting significant followings—and earning hefty paychecks for access to their platforms. Influencer content can…
Etsy recently launched beta testing of an exciting new feature: video for individual product listings. The marketplace company, which typically focuses on handmade or vintage products, effectively kicked off the beta period on May 21st when it…
User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide. User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content…
As stay-at-home restrictions begin to lift in some areas, many brands are turning their attention towards how to drive sales in the coming months. Analysis from Hubspot shows that deals created and closed in mid-May took a…
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be…
Pre-roll ads have somewhat of a reputation in the advertising industry. If you’re not familiar with the term, you almost certainly know these ads when you see them—the typically unskippable clips that play on YouTube and other…
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