As businesses across the globe continue to adapt to today’s unprecedented business landscape, many are looking to China’s experience for insight. As the first country to experience the COVID-19 outbreak, China has been several weeks ahead of…
Picture this: you’re a small business owner, and you’re trying to nurture your leads into customers. You’ve already attracted an audience, engaged them on your website, and convinced them to join your mailing list or follow your…
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Aviation Gin is back in the video spotlight after its response to the Peloton ad went viral. This time, it’s using Leap Day (February 29th) to help a woman born in 1936 to celebrate her official 21st…
The marketing and advertising spaces seem to revolve around creative. While there’s more to a great campaign than just its creative assets (and a lot of behind-the-scenes work contributes to the creative itself), at the end of…
This February, Vimeo added a new product to its repertoire called Vimeo Create. The tool, designed to make video creation easier for small and mid-sized businesses or people with no video experience, offers templated content and basic…
In 2020, video advertising is everywhere. It’s all over your phone, your TV, your local billboards and bus displays, and practically anywhere else where it’s physically possible to upgrade from static to dynamic content. If you want…
Imagine this scenario: you’re scrolling through a webpage when all of a sudden, music starts blasting through your headphones. You search and search for the source of the unwelcome noise to no avail. You know that closing…
Brands and marketers in today’s digital society tend to understand the importance of using video in their content. However, video isn’t a “one and done” concept. While using one video to market your company is better than…
Most people today understand the ways that video can be used for advertising with the public, and commercials have had widespread traction for decades. But, there’s another way to use videos that still has tremendous benefit for…
For software companies, a common challenge is having difficulty in conveying how the platform integrates with the businesses that use it. It can be hard to illustrate the success of the software, how a business uses it,…
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