The pre-roll video is your elevator pitch to the world. It’s a sampling of your brand, your products and services, and why you’re better than competitors. Unlike the elevator conversation, however, you can be literally anywhere in…
If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches. If this…
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For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…
When you’re watching a video, you might notice the actors, the dialogue, and maybe an effect or text that supplements the content. But what about props? Props are crucial to many videos because they provide context that…
With over 7,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many of the production choices…
Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …
Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime. Trite as this age-old adage may seem, its subtle wisdom remains surprisingly relevant – though…
Editing is the primary feature that sets video apart from every other type of visual content. Unlike theater, painting, or photography, video/film is a medium that exists both through time and within the subjective point of view…
Trash (/traSH/) noun “discarded matter; refuse” As a human, to be alive is to consume. Food, water, clothing, shelter…everything that we need to maintain our basic life functions are all consumed and, eventually, discarded in one way…
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