For most businesses, it’s now abundantly clear that video marketing is effective. it increases audience engagement, generates leads, and, ultimately, drives revenue. As these benefits become clearer, Many companies that used to be skeptical of video production…
At this point, it should come as no surprise that video content is considered essential for all brands—and especially so for e-commerce brands. As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand…
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Valentine’s Day is all about love, and at Lemonlight, we love great video content. Every year, savvy brands across the globe set themselves apart from their competition with heartwarming Valentine’s Day video campaigns. In the spirit of…
Crowdfunding platforms like Kickstarter and Indiegogo provide founders with a booming outlet to launch their businesses. However, not all campaigns are successful. We hear about the big winners, but the reality is that between 69 and 89…
What is augmented reality (AR)? Augmented reality—also known as AR—is an interactive digital experience anchored in a real physical environment. Using a camera, virtual objects are anchored to a physical point in your surroundings. As the camera…
Marketing is a unique field in that it’s constantly evolving and contains a wide variety of sub-specialties. No two marketers are the same—some focus on content, others on analytics, and still others on automation, SEO, paid ads,…
As video experts, one of our goals as a company is to share the value of video production with brands across the globe. We won’t rest until every small business, large corporation, and everyone in between understands…
As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…
What Is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…
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