When Lemonlight was founded in 2014, our mission was to make video content more accessible to small and mid-sized businesses. Since then, we’ve become one the largest branded content providers in the world. After revolutionizing how video…
Seasonal video marketing content should be a year-round effort, not just something you do during the holidays! There are tons of events, lesser-known holidays, and themes you can latch onto in each season to celebrate the time…
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Stock footage, also known as stock video, is comprised of short video clips that were specifically created by filmmakers for general use. Stock footage helps to enhance any video production in a time- and cost-saving manner. It…
If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
Having a great company culture is a great way to set your company apart—especially in today’s challenging hiring market. One way to show off your company culture? A team video. A high-quality team video will help attract…
Video production is a field that’s often easiest to learn by doing, but it can be tough to approach it that way if you’re starting from square one. So, we compiled seven of the most useful online…
When you’re creating video content for your company, the process can sometimes feel daunting—especially if you’re new to the production game. Thankfully, having a plan to stick to can help. A big part of your overall plan…
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true!…
Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand touchpoints that are memorable and informative, and ultimately giving your audience assurance that your product or service is the…
For most businesses, it’s now abundantly clear that video marketing is effective. it increases audience engagement, generates leads, and, ultimately, drives revenue. As these benefits become clearer, Many companies that used to be skeptical of video production…
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