As video experts, one of our goals as a company is to share the value of video production with brands across the globe. We won’t rest until every small business, large corporation, and everyone in between understands…
As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…
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What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…
Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…
If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80…
You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But…
You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…
If you’ve ever started a creative project of any kind, video or otherwise, you’ve probably heard the term “creative brief.” If you haven’t, you’ve been missing out on a great planning tool to help start your project…
If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…
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