9 Unexpected Ways You Can Use Video Marketing
If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80…
Paid Video Distribution: Why You Need It and How to Use It
You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But…
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Should I Publish My Video on My Homepage?
You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…
Our New Creative Brief Template: What It Is and How to Use It
If you’ve ever started a creative project of any kind, video or otherwise, you’ve probably heard the term “creative brief.” If you haven’t, you’ve been missing out on a great planning tool to help start your project…
5 Tips for Becoming More Comfortable on Camera
If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…
How Cameo Is Proving the Power of Personalized Video Content
For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…
Guide to Aligning Remote Teams Using Video
It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this…
How TikTok Is Affecting the Future of Video
Whether you’re a fan of TikTok or not, there’s no denying the way the app has exploded in popularity and spilled into pop culture. And if you’ve spent any time on the app, you’ve probably noticed that…
On-Set Health: How to Combat Germs During Production
As cities across the US loosen health and safety regulations aimed at keeping COVID-19 under control, many people are looking to introduce health measures into what used to be day-to-day activities. And while it’s not every day…
Influencers and Video Marketing: How They Join Forces to Boost Your Brand
Love them or hate them, influencers are here to stay. Influencer marketing has become a powerful field in recent years, with many influencers boasting significant followings—and earning hefty paychecks for access to their platforms. Influencer content can…