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Why a Testimonial Video Is Critical for Your Brand

As the old adage goes, “the customer is always right.” While this simple phrase is often held in high regard in retail and service industries, it hints at a more universal truth: Customer opinions are critical to…

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5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

5 Ways to Tailor Videos to Your Buyer Personas

Have you ever heard a business reference a wacky-sounding character name, like “Enterprise Emily” or “Small-Business Sandra,” for example? If so, you’ve probably happened upon the concept of a buyer persona. Despite their often larger-than-life names, buyer…

9 Unexpected Ways You Can Use Video Marketing

If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80…

Should I Publish My Video on My Homepage?

You’ve got a brand video. You’re starting to strategize exactly where and how to distribute it, and then you hit a wall – does your brand video actually belong on your homepage? Should you publish it on…

5 Tips for Becoming More Comfortable on Camera

If you’re like most people, you probably feel like you’re spending more time on camera lately. Between Zoom meetings, FaceTime calls, video presentations, and social video content, there are tons of ways you might find yourself being…

How Cameo Is Proving the Power of Personalized Video Content

For years, video marketing experts (our team included) have been saying that personalized video would quickly take the world by storm. After all, we have the technology for personalized video content to exist. There’s no reason that…

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