What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…
Prior to the last two decades, the state of media advertising in America was relatively straightforward. Buy what you can afford in local media, be it newspapers or local TV stations. As you grow, focus on preparing…
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Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.” This is an effective hook…
Did you know that there were 536 scripted series released in 2019? That’s at least according to a new piece in the New York Times on a report released last week from the TV network FX, which…
Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenarios, you’re a digital consumer,…
This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…
A call-to-action (CTA) is the most critical part of any piece of content. It’s the component that drives users to act, and its strength (or weakness) will likely determine the success of the content itself in serving…
What is a Webinar? The word webinar comes from a combination of “web” and “seminar,” so a webinar is a seminar-style workshop or presentation that is hosted online. Webinars have become more popular in recent years, possibly…
What Is A/B Testing? A/B testing is the process of testing two different versions of a marketing asset by making a minor adjustment to one of the components. Each version is distributed to half of your audience,…
The new year is officially underway, and as marketers and other businesspeople come back into the office, it’s a great time to sit down with a calendar and plan 2020’s video content. One secret to great video…
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