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How to Optimize Your Customer Video Review Strategy

A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…

How Many Videos Does Your Small Business Need?

Let me stop you right now. You’re probably thinking, “Wait—I need more than one video? One is expensive enough!” You’re running a small business, after all—you can’t afford to break the bank on marketing. But what if…

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How to Make a Viral Video

On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight. …

Why Video is Crucial to Your Marketing Automation Strategy

Marketing automation isn’t a new idea, and yet many brands aren’t utilizing the concept to its full potential. When marketing processes are automated, some marketers will plan their content, hit the “schedule” button, and pat themselves on…

How to Make the Perfect Holiday Commercial

Everyone loves a great holiday commercial. We’ve all seen the incredibly touching (and often admittedly tear-jerking) ads that begin to circulate the Internet this time of year. While many holiday commercials leave lasting impressions on their audience,…

Your Quick Guide to Understanding Pre-Roll Videos

The pre-roll video is your elevator pitch to the world. It’s a sampling of your brand, your products and services, and why you’re better than competitors. Unlike the elevator conversation, however, you can be literally anywhere in…

4 Essential Travel Tips for Filmmakers

For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…

4 Crowdfunding Mistakes to Avoid

Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…

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