A brand’s archetype can frequently be the key to connecting with its ideal customer base. But sometimes, your archetype can start to feel more like a limitation than an opportunity. While their purpose is to provide an…
Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But…
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Binge (/binj/) noun “a short period devoted to indulging in an activity to excess.” While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a…
They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything…
There’s an old marketing adage that we come back to time and again: “People don’t buy from brands, they buy from people.” It doesn’t matter how slick your branded content videos are if they focus only on…
“Think globally, act locally” is the maxim of a green-minded generation looking to improve the environment one recyclable bag at a time. But it could also hold water as a new philosophy for content marketers with an…
For most Americans, the end of the year is a time to wind down, relax, and indulge in the cozy comforts of the holiday season. But for savvy businesses, the period encompassing October, November, and December is…
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have…
When you think about your favorite fictional characters, what do you imagine their voices sound like? What about your favorite historical figures – those who lived in an era before their tone and vocal quirks could be…
Everybody loves to laugh. Even people who claim that they don’t like “comedy” still love to laugh – it’s just the framework of the genre that they dislike. And framework, or context, is everything. Because as much…
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