4 Essential Travel Tips for Filmmakers
For some people, the idea of any travel at all is enough to make their systems surge with stress. Even in a best-case scenario, there are borderline infinite reasons that it could all go very wrong very…
4 Crowdfunding Mistakes to Avoid
Whether you’re an artist or an engineer, an aspiring designer or an entrepreneur, crowdfunding has carved out an essential niche for creators across the world. Through innovative platforms like Kickstarter, Indiegogo, and Patreon, anybody anywhere can put…
Client Spotlight: Long Beach Ballet
In theory, what could be easier than event videography? There’s no casting, no scripting, and no second takes. You just bring your camera to an event, shoot a little footage, and then after an hour or two…
Own Your Brand Narrative with Lifestyle Videos
There’s a timeless marketing adage that you’ll hear us reference a lot on this blog: “Customers don’t buy from brands – they buy from people.” But there’s an unspoken second part that needs to be considered with…
6 New Social Media Platforms Every Content Marketer Should Know
“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…
A Brief History of Online Advertising
For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…
Client Spotlight: Alien Earbuds
What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…
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Organic Vs. Paid Social Video: A Comparison
Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…
The 4 Best Video Hosting Platforms (That Aren’t YouTube)
What makes a good house? Is it the construction? You know: Sturdy walls, a roof that doesn’t leak, windows that don’t creak, etc.? Is it the decoration, maybe? Tasteful furnishings, an airy floor plan, plus a couple…
Video Content Tips for Every Social Media Platform
Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers.…