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The Growth of Episodic Content: Your Starter Guide

Have you heard about the fall of television as we know it? With streaming taking over our collective psyche, more people watching videos on their mobile devices than ever before, and cord cutting hitting a record high,…

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3 Tips from this Subaru Commercial You Need to Start Using

As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…

Is Shortform or Longform Video Right for You?

You work for a brand that’s trying to nail down their video strategy and you’ve been tasked with figuring out what type of video will drive the most revenue. You start by researching – you know all…

6 Ideas to Spark Your Video Creativity

We talk a lot about the different types of videos you can create for your business. You know, the usual. Brand videos, social videos, testimonials, and the like. But what do you do when you can’t think…

5 Tech Industry Videos That Will Inspire You

Technology companies have been taking advantage of video marketing for ages now. From Apple’s iconic 1984 commercial (say what you will about the irony of the video today…) to modern-day animated explainer videos, most tech companies know…

What to Wear (and Not Wear) During Your Production

Often in video marketing, putting yourself or another company spokesperson behind the camera can be the most effective approach. It could be for a brand video, where you or your CEO talk about your vision for your…

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