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6 New Social Media Platforms Every Content Marketer Should Know

“Nobody uses Facebook anymore.” Almost everybody in their mid-20s (and older) has heard this troubling phrase from a teenager or–even worse–a child. “That cannot possibly be true,” you might reassure yourself as you desperately Google “Facebook Statistics”…

A Brief History of Online Advertising

For most people born after 1995, it can be difficult to imagine a world without the internet. This is where we do…well, almost everything. From shopping for shoes to meeting potential spouses to streaming content, the internet…

Client Spotlight: Alien Earbuds

What does “the next big thing” look like? If you’re trying to promote a new piece of technology, this question can be a driving force for whatever content strategy you choose. After all, it’s one thing to…

Organic Vs. Paid Social Video: A Comparison

Social media is the cornerstone of any modern video marketing campaign. 93% of businesses have reported gaining new customers as the direct result of a video that they posted on social media, while branded videos on social…

Video Content Tips for Every Social Media Platform

Imagine the head chef of a restaurant known for just one particular dish: Beef stew. All day long, this chef is hard at work serving hundreds of perfectly identical bowls of beef stew to hundreds of customers.…

Client Spotlight: Beauty with a Twist

A brand’s archetype can frequently be the key to connecting with its ideal customer base. But sometimes, your archetype can start to feel more like a limitation than an opportunity. While their purpose is to provide an…

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The Top 4 Video Mistakes to Avoid

Nobody’s perfect. Not you, not your friends, not your childhood heroes, not even the greatest artists in history are 100% successful 100% of the time – even if it might sometimes seem that way to outsiders. But…

The Secrets of Creating Binge-worthy Content

Binge (/binj/) noun “a short period devoted to indulging in an activity to excess.” While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a…

3 Essential Production Elements (That Aren’t Filmmaking)

They say that the hardest part of writing…is writing. If only this were the case for creating video content, too. While shooting amazing, inventive video content is far from a cakewalk, arguably the biggest challenge is everything…

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