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11 Powerful Customer Testimonial Videos Done Right

Picture this: you’re a small business owner, and you’re trying to nurture your leads into customers. You’ve already attracted an audience, engaged them on your website, and convinced them to join your mailing list or follow your…

4 Social Media Platforms You Might Be (Wrongfully) Ignoring

We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus…

Top 10 Reasons Your Business Needs a Video

In 2020, video advertising is everywhere. It’s all over your phone, your TV, your local billboards and bus displays, and practically anywhere else where it’s physically possible to upgrade from static to dynamic content. If you want…

Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

How Video Captions Help Attract and Engage More Users

Video is quickly overtaking all other forms of content as the top dog when it comes to attracting and engaging viewers. Over half a billion people are watching video on Facebook everyday and one third of all…

How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

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4 Unexpected Ways to Promote Your Sports Brand with Video

The Super Bowl is right around the corner, and it’s without a doubt the most culturally significant crossover of sports and video advertising. We thought we’d kick off the pre-Super-Bowl ad anticipation by highlighting how sports brands…

How to Spice Up Your Content with High-Quality Video

Let’s face it: not all businesses were built for the exhilarating, tantalizing, sales-driving world of content marketing. And that’s okay! Some industries just don’t lend themselves to very engaging visual or written content. No shade, but if…

How to Optimize Your Customer Video Review Strategy

A lot goes into making a purchase decision. From initial research to personal recommendations, users will seek out all the information they can get before commiting to a purchase, especially now that the internet facilitates so much…

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