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Tips and Tricks for Sourcing Usable User-Generated Content

User-generated content is powerful. And lately, while filming new content has involved limitations, user-generated content has become even more popular with brands worldwide.  User-generated content is not without its challenges, though. One difficulty in sourcing user-generated content…

5 Tips for Encouraging User-Generated Video Content

What is User-Generated Content? User-generated content, or UGC as the acronym goes, is exactly as it sounds—content, written or otherwise, that your customers (or other members of your audience) create about your brand. It’s often the result…

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