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What We Can Learn from Top TikTok Creators

A few seconds is all it takes to captivate an audience. A two-hour film, thirty-minute sitcom, and minute-long commercial may deliver, but the popular social media app TikTok thrives in the short-form video space. When TikTok’s Chinese…

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Best Practices for Video Content on TikTok

Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…

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