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Why Your Company Needs a Social Media Video

The combination of social media and video marketing is the most powerful way to reach potential customers. In the mid 2000s, numerous entertainment executives discovered something astonishing about online video. It was not long after YouTube launched. Social…

How Does Facebook Advertising Work?

This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured!   Facebook has developed a powerful advertising platform. But if you’re new to it, it…

3 Ways to Optimize Your Video Advertising Strategy on Facebook

Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should. While Facebook videos have historically been free of advertisements, following last year’s announcement that…

Silence Is Golden: Why Companies Are Turning to Muted Ads

As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be…

#Tagging for Success

If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this – #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags…

4 Reasons Your Biz Needs Social Media

You most likely checked your Facebook, Instagram, or Twitter shortly before reading this…right? Social media lives in the center of all web traffic. If everyone’s on it, your business should be too! Here are four (of the…

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The Best New Live Streaming App-Periscope!

Have you heard of the new live streaming app-Periscope? If you haven’t, it’s one of the best social media apps out there right now. Periscope can be a comparable hybrid to Stringwire (the live video news app),…

Boost It or Lose It – Paid Facebook Marketing

Facebook is all pay to play, are you in the game? To Boost or Not to Boost, That Is the Question… You may have noticed that Facebook is not at all like it used to be. Once upon a…

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