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Spotlight on Social: Animated Videos for Instagram

When you think about video marketing, what’s the first thing that pops into your head? If it’s an epic, Super Bowl-style ad of a Ferrari cruising along a mountain vista in the snow being driven by Matthew…

Getting Started with Audience Targeting for Video Ads

Social media is a powerful tool for engaging with your target audience and introducing your brand. Depending on the platform, advertisers are able to target users based on a number of characteristics found in their user profiles…

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Native Video Advertising: How to Transform Your Ad Strategy

If you’re not sure what native advertising is, you’re probably the prime target for these ads. More powerful than most other forms of advertising, which can be obvious and intrusive, native advertising is subtle and can fly…

Video Advertising on Facebook: Best Practices You Should Know

Facebook advertising needs no introduction. Everyone knows about Facebook ads and everyone has an opinion, especially after the onslaught of scandals back in April. Love them or hate them, Facebook ads have rightfully been a go-to marketing…

Video Advertising on YouTube: Best Practices for 2019

Ah, the beauty of YouTube. You wouldn’t know it based on its humble 300K views, but badday.mpg is actually one of the internet’s first viral videos. When the video started circling back in 1997, badday was shared…

Are You Taking Full Advantage of Social Media?

We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, Youtube, Twitter, and Instagram? In social media marketing, we typically focus…

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