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The Best Times to Post on Social Media

Everyone’s online browsing habits are different. Some people wake up and immediately check their feeds for the latest news from their friends and family before even grabbing their cup of coffee and officially starting their day. Some…

Spotlight on Social: How to Use the Right Lighting

Video marketing is a powerful tool – especially when creating content for social. It’s more captivating than words and images combined, and because most social platforms contain autoplay features, videos now integrate seamlessly with the rest of…

Breaking Down Social Video Marketing in Just 5 Minutes

Video marketing on social platforms is arguably one of the toughest marketing topics to tackle, thanks to constantly changing trends in content, specifications, platform requirements, popularity, you name it. But it’s also one of the most important…

Spotlight on Social: Stand Out with Visual Overlays

One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…

Spotlight on Social: Add Lens Flare for Extra Fanfare

With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…

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Spotlight on Social: How to Use Product Callouts

When setting out to create a social video, you should always have a strategy and goal in mind. What’s your objective in creating this video? What effect do you want it to have on your audience? More…

Spotlight on Social: When Silence is Golden

When using video on social media, one of the most important factors to consider is how your audience is going to be viewing your video. Most commonly, your average scroller will be viewing on mobile, unless they’re…

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