So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. As of 2016, Facebook reported that 500…
We outline how some lesser-used social media platforms can help you reach your target audience. Did you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus…
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Instagram is a great social network for your video marketing efforts. For starters, it’s a visual-based platform where pictures and videos are the only type of content you can post. Even though Instagram started as pictures only,…
Facebook and Instagram have been killing the livestreaming game, and now, LinkedIn is joining in on the action. LinkedIn just announced the launch of LinkedIn Live, their new broadcast streaming video service and their answer to Facebook…
When creating multiple videos for your business for social media (or anywhere, really), you’ll oftentimes find yourselves making and testing very different videos to target very different demographics or achieve very different marketing objectives. That’s where having…
Know the popular saying, there’s more than one way to skin a cat? We want to update this ugly adage to something more palatable, like – there’s more than one way to market your company with video…
It’s OK, you can admit it. You maybe don’t know what livestreaming is. Obviously you understand the general concept – it’s live – and you know you need to do it because it’s good for audience engagement.…
It’s no secret: people are consuming information through mobile platforms more than ever before. According to The Telegraph, 2016 marked the first time in history that more users accessed the web through mobile devices than through desktops.…
Have you ever wondered how some videos capture that perfect “awe factor” that instantly inspires its viewers, while others just fall flat? It can sometimes feel like, unless you spend hundreds of thousands of dollars on your…
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