The advertising world is a hub for all things creative. It attracts novel thinking, brilliant feats of art and language, and unique approaches to building relationships with consumers. It’s no coincidence that advertising is the only field…
Lately, you’ve probably been seeing advice (ours included) about trying as hard as possible not to cut your marketing budget. If you haven’t, the premise is this: There are fewer competitors in the space right now as…
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Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does. For those reasons, it’s often the first line…
On the Internet, viral videos may seem like the ultimate form of success. Previously unknown content creators can have a stroke of luck (or a marketing strategy—more on that later) and have their moment in the spotlight. …
An effective advertising campaign is incomplete without a great landing page. But knowing what works and what doesn’t across companies, across industries, and across platforms is difficult. How do you know where to start? Although options for…
Think about your favorite movie. It could be a classic, like Casablanca, or modern masterpiece, like Pulp Fiction. These movies have amazing cinematography and great acting, but one of the key elements that makes them so great…
Author: Michelle Mondonedo If your site is getting lots of traffic, but you’re seeing low conversion rates, there may be some upgrades you can make to give your sales a boost. The experience a user has on…
No matter how big or small your company may be, a viral video can be an incredible contributor to your success. Take the “Worlds Apart” ad that Heineken posted on YouTube recently, for example. In it, three…
Lemonlight and StartEngine hosted an exclusive webinar, “How to create an engaging crowdfunding page.” In case you missed it, here are the essential tips and tricks for the best landing page possible! Remember – the more informative and eye-catching…
Why are we becoming a nation of weary workers? The 2016 Udemy Workplace Boredom Study identified a number of reasons, including limited options for skill-set expansion, mindless work, a lack of work, too much work, and distracting…
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