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Raw Footage: What It Is and Why It’s Useful

If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches.  If this…

Client Spotlight: Oat Foundry

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…

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Why to Work with a Production Company

If the last time you filmed a video was for a 10th grade school project, you might be overwhelmed by the latest buzz around creating video content for your business. You’ve probably heard the benefits by now,…

Branding Terminology You Need to Know

So, you know what a brand is. (Need a refresher? Check out our guide here.) But what about all those terms that start with “brand”? Brand equity, brand guidelines, brand valuation . . . the list goes…

How to Get Props for Your Production

When you’re watching a video, you might notice the actors, the dialogue, and maybe an effect or text that supplements the content. But what about props? Props are crucial to many videos because they provide context that…

Client Spotlight: Hyatt Regency

Like it or not, some concepts have negative connotations in the minds of consumers. Think gas station hot dogs, supermarket sushi, any experience at the DMV . . . we assume these things will be unenjoyable, often…

How Video Production Differs by Video Type

With over 7,000 videos under our belt for clients in every industry, we can confidently say that all videos are not created equal. The process is inherently personal to the client, and many of the production choices…

Client Spotlight: Elephant in a Box

Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …

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Give us a call at 310.402.0275