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Elevate Your Video Content By Making It Accessible

Accessibility is an absolute necessity for all video content marketers to master.    61 million adults in the United States live with a disability – that’s almost 20% of the country’s population. Their disabilities range from mental to…

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How to Generate Ideas – Even When You’re Not Inspired

Where do ideas come from? Not even great ideas or revolutionary ideas. Just “ideas” in general. Some have trajectories that are pretty easy to track. You might glance at a random fire hydrant and wonder, “Why are…

Client Spotlight: JSCULPT

With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific…

Raw Footage: What It Is and Why It’s Useful

If you’re not intimately familiar with video production, you might assume that raw footage is a bunch of clips that look pretty much like the final video product, just without the assembly and finishing touches.  If this…

Client Spotlight: Oat Foundry

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…

Why to Work with a Production Company

If the last time you filmed a video was for a 10th grade school project, you might be overwhelmed by the latest buzz around creating video content for your business. You’ve probably heard the benefits by now,…

Branding Terminology You Need to Know

So, you know what a brand is. (Need a refresher? Check out our guide here.) But what about all those terms that start with “brand”? Brand equity, brand guidelines, brand valuation . . . the list goes…

How to Get Props for Your Production

When you’re watching a video, you might notice the actors, the dialogue, and maybe an effect or text that supplements the content. But what about props? Props are crucial to many videos because they provide context that…

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