“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” — Mark Robertson For businesses of any size and…
Few revolutions in the tech world have been as all-encompassing and powerful as the emergence of mobile computing. Currently, around half of Earth’s total population is connected to the internet via a mobile phone. According to State…
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Video marketing is at an all-time rise with the increasing demand by consumers for video content. 85% of marketing professionals say video is an effective way to get your customer’s attention online. But videos are more than…
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are 100 million active users that tune in on a daily basis to view and share short-form…
YouTube recently marked its sweet sixteen anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports…
Are you planning to invest in over-the-top (OTT) advertising this year? If so, your timing couldn’t be better. The world of advertising is experiencing a major change as companies move away from traditional broadcasting platforms like television…
What’s the first thing that comes to your mind when you see the word “brand ambassador”? It’s usually a person that talks about a business and promotes its products. Most business owners have this idea that a…
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have…
You may have heard the idea that corporations are people, at least when it comes to certain legal rights. Of course, we know better. Companies are just companies—right? Well, yes and no. Even though companies aren’t technically…
Renting out property short-term is becoming increasingly popular as a side business. Want to make sure potential guests notice your vacation rental property? Then a savvy vacation rental marketing strategy should be at the top of your…
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