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Guide to Aligning Remote Teams Using Video

It’s safe to say that 2020 hasn’t turned out the way anyone planned. And for many companies, one implication of the year’s outcome is that some, most, or all employees are working remotely. But what does this…

Why You Should Be Using Video for COVID-19 Updates

No matter where in the world you’re located, it’s likely that you’ve been impacted by COVID-19 in one way or another. As our understanding of the virus continues to develop, it’s becoming increasingly important for both consumers…

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How to Plan Your Long-Term Strategy During a Pandemic

As the impact of COVID-19 continues to hit brands across the globe, many companies have found that planning—both short-term and long-term—has gone out the window. After all, no one was planning for a pandemic to wreak havoc…

10 Marketers Share Their Advice for Navigating COVID-19

Our team recently sent out a survey to gauge how marketers have been experiencing COVID-19. We wanted to learn about marketing challenges and opportunities across industries, locations, and business sizes. We reported on the findings from that…

Must-Watch Video of the Week: Jeep Revisits Groundhog Day

Earlier this year, Jeep featured Bill Murray in a successful Super Bowl ad that played on the fact that this year’s game happened to coincide with Groundhog Day. Now, we’re experiencing another tie to Groundhog Day—but the…

Why Now Is Not the Time to Cut Your Marketing Budget

Marketing is an ill-understood field. It’s commonly confused with sales or public relations, and many businesspeople outside the marketing world have a limited understanding of what marketing actually does.  For those reasons, it’s often the first line…

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