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5 Myths About Content Marketing in 2020

Let’s cut to the chase—there’s a lot of misinformation out there about content marketing. Not everyone understands what content marketing really means, what it’s for, or why it works. The reality is that content marketing—which is a…

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The Secrets of Creating Binge-worthy Content

Binge (/binj/) noun “a short period devoted to indulging in an activity to excess.” While in theory, the idea of binging has many negative connotations, in this day and age there is no better compliment for a…

How to Build a Content Marketing Strategy from Scratch

There are millions of people in the world who would be thrilled to buy what your company sells. That statement might sound like an exaggeration, but given the global population, it’s a near statistical certainty. Even if…

How to Bring Video Into Your Content Strategy

Here’s something that may make more traditional marketers squirm: There’s no question that the future of content lies with video. Social media is forcing brands across industries to prioritize video as an integral part of their strategy.…

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