Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
At some point, your company will need a product video. Even if your “product” is a service you provide instead of a tangible object to purchase, you’ll still want to create some form of product video to…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
Stock footage sometimes gets a bad rap for being cheesy, fake, or just plain bad. But when used correctly, stock footage can be a lifesaver (or a screensaver) that helps you get across an idea visually without…
If we were to label 2019 anything, there’s a very strong case to be made for “Year of the Donald.” No, not that Donald. We’re talking about Donald Glover, the multi-talented, multi-Grammy, multi-Emmy winning singer-writer-actor-creator known for…
While content marketing is a very effective driver of lead growth for your business, you may find yourself wanting to expand your video marketing efforts to include projects with a slightly larger scope. For example, you may…
In the world of social media activism, it feels like any old Tweet can be just as politically motivating as an old-school public awareness campaign. But if you really want to fire up your marketing AND make…
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On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…
Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…
This week, Czech car company Škoda unveiled a new video ad featuring ‘Doug the Dog,’ a giant sheep dog just trying to live his larger-than life as a dog that weighs one ton. In short, it’s adorable.…
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