For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…
Like it or not, some concepts have negative connotations in the minds of consumers. Think gas station hot dogs, supermarket sushi, any experience at the DMV . . . we assume these things will be unenjoyable, often…
Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …
One of the oldest rules in business is that the customer is always right. When it comes to marketing, customers are almost always placed at the forefront of campaigns and strategies. However, many businesses have another “customer”…
What happens when you combine influencer marketing with branded content in a web series format? Some brilliant video marketing, that’s what! We always like a little friendly competition, which is why when we saw that web development…
Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…
We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…
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Inevitably, someone on your video marketing team is going to come up with a “controversial” video idea. We’re not talking about offensive ideas that should never be thrown out in a marketing brainstorm meeting, but a video…
At some point, your company will need a product video. Even if your “product” is a service you provide instead of a tangible object to purchase, you’ll still want to create some form of product video to…
As consumers of television and internet, we see commercials all the time. There are good commercials, great commercials, and downright terrible ones. Usually, a good commercial will use one of three techniques to hook the viewer in:…
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