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Client Spotlight: Phyn

When people think of marketing videos, they often jump straight to the concept of a commercial. Commercials are designed to get attention, build brand awareness, and ultimately, drive purchases for your product or service.  The video below…

Client Spotlight: Oat Foundry

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…

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Client Spotlight: Hyatt Regency

Like it or not, some concepts have negative connotations in the minds of consumers. Think gas station hot dogs, supermarket sushi, any experience at the DMV . . . we assume these things will be unenjoyable, often…

Client Spotlight: Elephant in a Box

Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …

Client Spotlight: Built in NY — Discovery Digital

One of the oldest rules in business is that the customer is always right. When it comes to marketing, customers are almost always placed at the forefront of campaigns and strategies. However, many businesses have another “customer”…

How Squarespace Nailed Multi-Channel Marketing

Video marketing in 2019 is all about being creative with the format. By now, most viewers and would-be customers know they’re going to be served ads online, and they’re pretty familiar with the type of ads to…

Customer Testimonials: How to Share a Deeper Story

We talk a lot about the “why” behind your video marketing. That’s because the why is the most important part of any story, especially when you’re telling a story visually. When you’re focused on the why, you…

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Give us a call at 310.402.0275