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How Apple’s Latest Commercial Leaves You Wanting More

While content marketing is a very effective driver of lead growth for your business, you may find yourself wanting to expand your video marketing efforts to include projects with a slightly larger scope. For example, you may…

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7 Takeaways from Apple’s Latest Promotional Video

On Monday, arguably one of the most important tech companies in the world unveiled one of their most anticipated new projects to date: the Apple TV+ streaming service. Offering original programming, as well as channels to connect…

3 Tips to Help You Nail Your Next Lifestyle Video

Let’s be real. You have the best brand on planet Earth. Your brand’s passion for environmental responsibility is so awesome, and is probably helping to save us all from extinction 10 years from now. Unlike some companies…

How Škoda Turned a Big Idea into a Viral Video

This week, Czech car company Škoda unveiled a new video ad featuring ‘Doug the Dog,’ a giant sheep dog just trying to live his larger-than life as a dog that weighs one ton. In short, it’s adorable.…

Spotlight on Social: How to Use the Right Lighting

Video marketing is a powerful tool – especially when creating content for social. It’s more captivating than words and images combined, and because most social platforms contain autoplay features, videos now integrate seamlessly with the rest of…

Spotlight on Social: Stand Out with Visual Overlays

One of the main goals of social videos is to grab a scroller’s attention. They’re in their feed looking to kill time and get updates on their friends’ lives, so you have to really stand out to…

Spotlight on Social: Add Lens Flare for Extra Fanfare

With less and less younger viewers tuning in to traditional cable networks, social media sites are now among the most important platforms you can use to reach an audience. Because sites like Instagram and YouTube are now…

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