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Client Spotlight: Updater

Our client spotlight for this week, Updater, wants you to know that they understand the challenge of moving. That’s why our video for them starts with this universal truth: “Moving is hard.”  This is an effective hook…

Client Spotlight: Honor Yoga

This week, our client spotlight is tackling a unique type of video that tailors to a specific audience: potential franchise owners. When we make videos for clients that need to resonate with a very distinct type of…

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Client Spotlight: JSCULPT

With the development of various social media platforms, creating the perfect video can be easier said than done. Video production can’t operate under a “one size fits all” model anymore, and social platforms have their own specific…

Client Spotlight: Gillette

If you’ve watched any videos online lately, you may have noticed that most video content has one thing in common: it’s short. With psychologists and marketers alike pointing out the impact of our short attention spans on…

Client Spotlight: Compass

If you’ve ever bought or sold a property, then you know how strenuous the process can be. Before the keys can actually change hands, there are countless hoops to jump through, people to liaise with, and pieces…

Client Spotlight: Harvard Westlake

For kids, there’s one birthday rite-of-passage that’s almost universally dreaded: the thank-you note. While it may have been frustrating at the time to thank Aunt Sandra for a sweater you already hated, thank-you notes are a thoughtful…

Client Spotlight: Phyn

When people think of marketing videos, they often jump straight to the concept of a commercial. Commercials are designed to get attention, build brand awareness, and ultimately, drive purchases for your product or service.  The video below…

Client Spotlight: Oat Foundry

For many brands, testimonials from satisfied customers are one of the most compelling forms of promotion. Testimonials work well in videos for several reasons; they’re authentic, they demonstrate real-world applications of a product or service, and they…

Client Spotlight: Hyatt Regency

Like it or not, some concepts have negative connotations in the minds of consumers. Think gas station hot dogs, supermarket sushi, any experience at the DMV . . . we assume these things will be unenjoyable, often…

Client Spotlight: Elephant in a Box

Did you know that humor can actually help improve your memory recall? Scientists are calling this concept “the humor effect” after studies found that information presented in a humorous way is more likely to be remembered later. …

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