Spotlight on Social: Create Shorter Snippets for More Content

Digital marketing today, especially on social media, is all about content, content, and more content. In order to stay relevant and top of mind, you have to stay visible. It’s just part of the game.

Not only is video a great medium to capture your viewers’ attention on social media, but it’s the exact type of content they most want to see from brands.

But, as a medium-sized company, you can’t just go out and create a bunch of thousand-dollar videos every week unless you have an in-house production team, and even then, you still want to be as financially efficient as possible.

That’s why, when creating social videos, your goal should be creating many short videos. We’re talking about 10-15 seconds short. This strategy works great for social because you can hyper-focus your content strategy on videos that target specific aspects of your business.

Instead of trying to capture everything you do in one long video, create four or five videos that show off one aspect of your company, like this video series we created for our client Arya.

We set out to help them create a series of videos they could use on social, like this one that’s all about the company’s authentic Persian cuisine:

There’s also this one, focused on the company’s banquets and catering:

We created another one focusing on the restaurant’s lunches and brunches:

And don’t forget this video, focused on the restaurant’s parties and fun!

Instead of cramming every talking point into one 90-second video, try a similar technique for your own social videos on Facebook and Instagram, and break up your company’s key value propositions into multiple short videos. The more content you have, the more likely you’ll show up in your followers’ feeds.

Grant Harvey

Grant Harvey