There are a couple questions you’ll need to answer before you get started. For example, what is your objective? Who is your audience? What are your goals? Finally, one question that’s easily overlooked but incredibly important…what type of video will you make?
Yes, you read that right. Even within the video marketing world, there are tons of different kinds of videos. Never fear, we’re going to give you a quick rundown of three of the most common types of videos.
How to Make a Brand Video
Humans are psychologically wired to love stories, whether it’s of the boy-meets-girl variety or the let’s-save-the-world-while-blowing-up-cars variety. This is equally true in the video marketing world. Telling a story is one of the most effective ways to capture consumer interest and build brand loyalty. These videos are often called brand videos because you’re not telling just any story—you’re telling the story of what your brand is and why people should care.
Don’t panic, you don’t have to write the next “great American novel.” Great stories can be short and sweet—in fact, the shorter and sweeter, the more likely you’ll grab attention in the video’s crucial first 8 seconds.
Here are some questions that can help you build your story:
- Who are the people behind the company, and what motivates them? Make it personal.
- How has your product evolved over time, and what might the future hold? Tell a historical narrative.
- How could your product change the life of a stranger on a street? Address some universal needs.
Everybody has a story. It’s time to let yours shine.
How to Make an Informational Video
Did you know…
…that 100 million users watch at least one online video per day?
…that 59% of executives prefer videos over text?
…that a video can increase the click-through rate by 96%?
…that I’m using the strategy of information giving to grab your attention?
Informational videos give statistics, data, or facts about a situation and leave it to the viewer to draw the conclusions. They play on everyone’s innate curiosity and engage the viewer by making them think.
Do you have some interesting, shocking, or relevant information about your company, product, or industry? Write it all down, now. You just might have a video campaign on your hands.
How to Make a How-To Video
Youtube star Michelle Phan has reached over 2 million viewers by consistently making high-quality how-to videos. Cooking communities have blossomed as people teach, share, and learn how to make favorite dishes. Billions of people learn everything from Photoshop to yoga to Spanish online.
And guess what? The people behind those videos? They’re getting massive traffic to their sites and to their product.
How-to videos show your audience that you are an expert in the field and can provide them real value. You can make a quick tutorial introducing potential customers to your field, and over time, see them turn up in person to learn the next steps. How awesome is that? You can even skip your introductory spiel and get right down to the good stuff!
Look, we already know you’re great at what you do. But many people out there don’t—yet. Do the world a favor and share your knowledge, and we’ll all be the better for it.
Aaand that’s a wrap!
Whether you go the route of telling a story, giving information, or teaching how-to, making a video for your business is a great idea. And you don’t have to go it alone. At Lemonlight, we have the knowledge and passion to help you every step of the way, from storyboarding to production. So schedule your consultation today, and together, we’ll figure out how to get your business into the (lemon)light.
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