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The Buyer’s Journey: Why You Need More Than One Video

I don’t know about you, but whenever I hear the term “buyer’s journey,” I always visualize images of bright-eyed, ambitious, everyday folk embarking on a long, meandering expedition through perilous obstacles in pursuit of an epic quest…

5 Best Crowdfunding Platforms to Fund Your Dream

If you spend enough time on a social media network like Facebook or Twitter, odds are you’ll run into someone’s fundraising campaign. Among the GoFundMe’s and cause-oriented platforms, you’ve probably come across an aspiring entrepreneur launching a…

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Consider These 3 Things Before Investing in Video Marketing

When it comes to distributing your brand’s message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent…

8 Reasons to Add Video to Your Content Marketing Strategy

Adding video content to your marketing strategy can seem daunting – we get it! Although video is rapidly becoming the most powerful form of advertising, incorporating video takes time and money. If you’re still looking for that…

Misconceptions in Video Marketing: a Screenplay

Scene: Interior office. Two characters, Miss Margaret Conception and Lemon Light, are having a conversation about video marketing over a cup of coffee. Miss Conception: Welcome to my office, Lemon. I’m really glad to have you here.…

How to Bring Video Into Your Content Strategy

Here’s something that may make more traditional marketers squirm: There’s no question that the future of content lies with video. Social media is forcing brands across industries to prioritize video as an integral part of their strategy.…

The Corporate Videos You Need to Succeed

I don’t know if you’ve heard, but videos are everything right now. If your business isn’t using video marketing to its full potential, well, you won’t be in business for long. And when we say “corporate video,” you probably…

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